Your website should be your BEST SALESPERSON. Imagine a website that effectively sells your product or service that you no longer have to worry about sales.
That is the power of a well-designed website. It should attract the right customers, engage them, and lead them through sales. Also, it should answer any questions they may have along the way.
And just as you need to invest and train your salespeople every year, you must measure your website's performance now and then and make changes to improve it. Otherwise, it will quickly become outdated and ineffective.
As you audit and analyze your website, you may pinpoint some problems that require a redesign. For example, website visitors are likely abandoning their shopping carts on your e-commerce website. Or perhaps your bounce rate is higher on mobile devices than on desktop. Another thing, search engines find it hard to index your web pages.
These are only a few reasons why you might need a website redesign. For a bit of help, below are the best times to consider redesigning your website.
When it doesn’t match your brand
A brand design from the early 2000s won't have the same appeal and resonate with your target audience today. To keep up with the ever-changing times and stay ahead of your competition, you'll need to update your brand.
For sure, you don't want your brand to stay outdated and stuck in the past. So, because of this, you may need to redesign your website to match your new and improved branding.
Your website must accurately reflect and support your brand. Your goal is to have a modern website design that's responsive, eye-catching, and easy to navigate. Let's take a look at Mailchimp, an email software company.
They completely redesigned their website in 2018, unveiling a more eye-catching brand color, a fashionable font, and a new logo. Well, their site was already strong.
Mailchimp's homepage was simple and straightforward, with a clear CTA. But they decided to go for a more sophisticated and modern look. And the first thing you'll notice is the bright, vibrant yellow.
This color change immediately makes their site more attention-grabbing. Mailchimp also ditched the Comic Sans font for a sleek, stylish serif typeface. Lastly, they updated their logo to be more minimalistic.
Now, this redesign wasn't just for looks. Their new website is also responsive and loads faster than before. So not only does it look good, but it also functions better.
Users are more likely to stay on a well-designed and easy-to-use website. Conversely, if your website is outdated or difficult to navigate, you're likely losing potential customers.
A redesign can help you keep up with the times, better reflect your brand, and improve your website's performance. So if you're thinking about rebranding, don't forget to update your website.
Your brand is more than just a logo or color scheme-it's the image projected by your company as a whole. Creating and maintaining a strong, cohesive brand requires careful planning and execution across all aspects of your business-- from the products or services you offer to the way you answer customer questions.
If you're thinking about rebranding, it's essential to consider how your website fits into the equation. Your website is often one of the first places potential customers will encounter your brand, so it must make a good impression. A well-designed website that accurately reflects your brand can build trust and credibility, while a poorly designed website can damage your reputation.
When you have low conversions and a high bounce rate
One of the most common issues we hear from our clients is that they want to increase their website's conversion rate. And that's understandable—a higher conversion rate means more leads and customers, which can significantly impact your bottom line.
However, if your website doesn't do an excellent job of converting visitors into leads, it's not going to matter how much traffic you generate. It's because, at the end of the day, conversions are what matter.
Some elements of your website are probably ineffective and need to be tweaked or replaced entirely. For example, your website's design, the copy on your pages, and even your CTA buttons can all contribute to a low conversion rate.
On that note, a website redesign may be necessary to increase your conversion rate. The goal is to make it as easy as possible for visitors to take the desired action, whether that's subscribing to your newsletter, downloading a white paper, or making a purchase.
It should convince them that taking that action is in their best interest and will benefit them somehow. If you're not sure how effective your website currently is, consider conducting user testing or A/B testing to see where visitors are getting stuck.
Then, once you know what needs to be improved, work on making those changes. And if you need help with any of this, don't hesitate to reach out to us, a web design company.
When you have low search engine rankings
Google rewards websites that are authoritative, relevant, and credible. If you have low search engine rankings, it could be because your website is not seen as any of these things by Google.
For example, if your website design isn't designed with the users in mind, it will be difficult for them to navigate and find the information they're looking for. Your website's design is essential for both users and search engines.
If you want to improve your search engine rankings, make sure your website is designed with easy-to-use navigation, a clean and simple design, and helpful and informative content.
One way to do this is by redesigning your website. A website redesign can help you improve your search engine rankings by making your site more user-friendly and easier to navigate. Hire us and see the difference a website redesign can make.
When your website looks outdated
It's hard to keep up with the ever-changing trends of web design. Just look at the trend reports every year. Nothing stays on-trend forever.
So, it's no wonder your website might start to look a little outdated. Suddenly, those flat icons and big hero images are everywhere, and you're left wondering what to do.
A few signs that indicate your website looks like it's from a different era include:
- the site was designed more than three years ago
- the bounce rate is over 95%
- the site is far from what's on the web right now
- you're still using stock photos
The good news is that website redesigns don't have to be a massive undertaking. You don't need to start from scratch, and you don't need to break the bank.
Here are a few tips for giving your website a much-needed facelift:
- Choose a New Template
- Invest in Better Photography
- Use More Whitespace
- Update Your Copy
- Add New Features
If you're not ready for a complete redesign, start small. You can always add more later. The important thing is to keep your website looking fresh so you can attract new visitors and keep the ones you have.
When your website has a lot of bugs and errors
Bugs and errors on your website can make or break the user experience. They can also be a significant source of frustration for you and your team. If you're not careful, they can also cause your website to crash.
It's not just cheaply or poorly made sites that are error-prone – even the most well-designed and expensive sites can have their share of bugs. In fact, it can happen to WordPress websites, too, because of unsupported or outdated plugins.
Also, it can happen if your page redirects are not set up properly. Instead of redirecting to the right page, your site visitors are stuck in an error loop.
Common signs that your site has errors or bugs include:
- little to no traffic to the critical parts of the site
- conversions and engagement rates have dried up
Conduct a site audit to review every possible nook and cranny. One of the best ways to fix these errors is by redesigning your website.
A website redesign can help you avoid potential errors and bugs. It can give your site a much-needed facelift and improve your site's overall user experience.
When you want to add functionality to your web design
Website redesigns are also necessary if you want to add functionality to your website that didn't exist before. A great example of this is an e-commerce site. If you want to add an online store to your website, you will need to redesign your website to accommodate this new feature.
Another great example is a site that wants to add a forum or content management system. It's a great way to get feedback from your visitors and create a community around your website.
If you want to add a blog to your website, you will also need to redesign your website to accommodate this new feature. All of these examples require the addition of new functionality to your website, which can only be accomplished through a website redesign.
Redesigning your website can be a big project, but it's worth it if it means adding new features and functionality to your site. Also, adding new functionality means that you're keeping up with the latest trends and technologies, which is always a good thing.
When your website isn’t optimized for mobile
In this digital age, mobile-friendliness is a must for businesses. After all, almost everyone in the world owns a mobile phone.
People are searching for businesses on their mobile phones, and if you're not optimized for mobile, you could be losing out on potential customers. So, if you want them to visit your website and stay on it for as long as possible, you need to invest in responsive design.
Responsive design means that your website will automatically adjust to fit the screen size of the device that's being used to view it. And this is important because you want your website to be easily readable and navigable no matter what device someone is using.
You can only implement a responsive design when you redesign your website from scratch or if you're using a responsive theme. If you want to take the DIY approach, there are plenty of tutorials and resources available online. But, if you don't have the time or the technical skills, then it's best to hire Website Design Services.
At the end of the day, it's up to you to decide whether or not you want to go down the responsive design route. But, if you want to ensure that your website is accessible to as many people as possible, then it's definitely something worth considering.
When your website is ugly (no offense)
Several things make an ugly website, including:
- outdated design
- bad color schemes
- low-quality images
- unclear navigation
- hard-to-read fonts
- cluttered homepage
- links are not visible
- multi-colored hyperlinks
- too much information
- inconsistent layout
All these factors come together to create an ugly website. The good news is, there are ways to fix it! You can redesign your website to make it more visually appealing and user-friendly.
Work with our professional web designer to create a new website that is modern and easy to navigate. They will help you choose the right colors, fonts, and images to create a stunning website that will attract new visitors and keep them coming back.
A website redesign is a big project, but it is worth the investment to have a website representing your business well.
When you're falling behind your competition
A website redesign may be necessary to stay ahead of your competition. Sure, you don't need to do it every time your competitors redesign their websites, but if you're constantly playing catch up, a website redesign may be in order. This is especially true if your competition consistently outpaces you in terms of website design and functionality and ranks high in SERPs.
Maintaining an advantage in terms of website design can be difficult. Still, it's important to remember that your website is often the first impression potential customers will have of your business. Therefore, if your website looks dated or is challenging to navigate, you're likely losing customers to your competition.
So, analyze what makes your competitors' rankings higher than yours and what you can do to improve your website. If a website redesign is necessary to stay ahead of the competition, don't hesitate to invest. Your website is one of your most essential marketing tools, and it needs to be up-to-date and responsive to be effective.
When you want to boost your site's speed
People hate waiting. They don't have the patience to wait more than a few seconds for a page to load. If your site is slow, you're going to lose visitors. And if you lose visitors, you're going to lose money.
That's why it's important to boost your site's speed. A website redesign can help you do that. You can start optimizing your images, compressing your files, and minifying your code. You can also make sure that you're using a content delivery network (CDN) or a content management system.
Content management systems are great because they help you deliver your content faster. And a content delivery network is a great way to ensure that your website is being delivered to visitors from all over the world as quickly as possible.
A website redesign is a big project. But it's worth it if it means that your site will load faster. And when your site loads faster, you'll have happier visitors. And when you have happier visitors, you'll make more money.
So, how do you know when it's time for a website redesign? The answer isn't always easy, but there are some key signs that your website may require an update. For example, if your website is more than two years old and you haven't made any changes to the design or layout, it might be time to refresh.
Another sign that your site could use a makeover is if you're seeing low visitor numbers or high bounce rates. If people are leaving your site after just a few seconds, it means they aren't finding what they're looking for, and they don't trust your brand enough to stick around. Again, a redesign can help address these issues and give your site a much-needed boost.
If you're thinking about redesigning your website, contact us today to learn more about how we can help. We are a website design company.
We can help you redesign your website, create a custom website, web development, improve your conversion rate, devise a digital strategy, digital marketing, social media marketing, search engine optimization, and more. In addition, we're always happy to chat about web design services, walk you through the entire process, and answer any questions you may have.