How to outrank your competition with link prospecting

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The most competitive area of the Internet is the first page of Google's search results. Because being on the first page of a search engine is everyone's desire Nobody can afford to be on the second, third, or fourth page of search results. If you want to outrank your competition, you need to do some link prospecting. This involves finding web pages that are linking to your competitors and then reaching out to those webmasters to see if they would be interested in linking to you as well.

Building links is a crucial part of improving a company website. All the steps in the link-building process, from keyword research and link prospecting to the final report of the overall performance, must be carried out thoughtfully in order to guarantee that the process acquires high-quality links that boost the site's ranks. The various facets of link construction will be covered in this article, along with the significance of link prospecting and its effects on the entire link development procedure. The essay will also walk you through link prospecting techniques and the advantages of link development.

If you're able to get a few high-quality links from your competitors' websites, it can make a big difference in your search engine rankings. So don't hesitate to give link prospecting a try!

What is link prospecting and why is it important for Search Engine Optimization?

Link prospecting is the process of finding web pages that are linking to your competitors, and then reaching out to those webmasters to see if they would be interested in linking to you as well. This is an important process for Search Engine Optimization because it can help you to outrank your competition. By getting links from high-quality websites, you can improve your search engine rankings and increase your visibility online. Ultimately, using Webflow SEO services can help you achieve your business goals and Webflow SEO experts grow your online presence.

There are a few different ways to do this. You can use a tool like ahrefs or Majestic to find competitor backlinks, or you can use Google's "site:url" operator to find specific pages that are linking to your competitor's website. Once you've found some potential link partners, it's important to reach out to them in the right way. You should start by explaining why you think their website would be a good fit for your content, and then ask if they would be interested in exchanging links.

A Link Prospecting Query Has These 3 Components

Without locating the correct connection opportunities, your link-building activities would be ineffective. However, it is crucial to conduct research and identify keywords linked to search queries for your company as well as other search-related factors before looking for link chances.

The Keyword

Your resource links should be connected to your goal keyword. To optimize your website for relevant links, you must identify keywords related to your business, industry, and, most importantly, your niche.

By doing this, you can avoid having your links appear in Google search results for excessively competitive terms and improve your search ranks. This expanded keyword research is a crucial component of excellent link-building strategies that will aid find pertinent link chances.

Search operators and queries for advanced searches

By detecting precise keywords in the URL, title, domain name, and/or to only return results from one particular site, the advanced search operator aids in the filtering of link chances. For instance, using the search operator inurl search will enable you to produce results that include a particular keyword anywhere in the URL. In a similar vein, using the search operator entitled search will produce results that include a particular keyword anywhere in the title.

There are many other sophisticated search operators available. You can find unique link chances that could be highly optimized to support your link-building operations by learning and using each advanced search operator.

The Significance

These are the search engine terms you can employ, mostly Google, to find link chances. You can uncover guest blogging possibilities, for instance, by searching for "write for me" with the entitled search operator or "contribute-to-us" with the inurl search operator.

Alternatively, you can enter "resources" as the target keyword if you're wanting to gain resource links. You may determine where these keywords have most recently left footprints and develop links appropriately by using relevant footprints.

The types of links you should be prospecting for

There are different types of links that you should be prospecting for. These include guest blogging opportunities, resource links, and backlinks from high-quality websites. By using the right search operators and keywords, you can find these links easily and improve your SEO ranking in the process.

Guest blogging opportunities

One of the best ways to get links is by guest blogging on high-quality websites. This type of link building can be very effective, but it's important to make sure that you're only guest blogging on sites that are relevant to your industry. You can use the "inurl:write-for-us" search operator to find potential guest blogging opportunities.

Resource links

Another great way to get links is by creating resources that other websites would want to link to. This could be anything from an infographic to a helpful blog post. You can use the "resources" keyword to find potential resource links.

Backlinks from high-quality websites

Backlinks from high-quality websites are also very valuable. You can use the "inurl:links" search operator to find potential backlinks.

By using these three types of links, you can improve your SEO ranking and get more organic traffic to your website.

How to find potential link partners

The competition can be fierce when it comes to link building. However, you need to figure out how to obtain quality links if you want your website to rank higher in search engine results pages (SERPs).

Link prospecting is one of the finest methods for accomplishing this. Finding websites that might connect to your own is a technique known as link prospecting.

Here are five link prospecting techniques that will blow your rivals out of the water to get you started:

1. Use the advanced search operators on Google Analytics

Google's advanced search operators are effective resources that can be used to locate potential link partners. You can focus your search results and identify websites that are more likely to connect to your content by using the appropriate operators.

Some of the most helpful operators for link prospecting are listed below:

  • Links in URL This operator will produce outcomes where the URL contains the word "links." Finding directories and resource pages that include links to other websites is made easy with this method.
  • website This operator will produce outcomes from webpages ending These are typically government agencies or educational institutions, both of which have linkages that are of a high caliber.
  • filetype:pdf - This operator will produce PDF-format output. These PDFs frequently provide links to other websites.

2. Utilize BuzzSumo

You can use BuzzSumo to see the most popular material on a particular subject. You can use it to locate the most read articles in your industry and then look for ways to have links to your website included in those articles.

Simply type a word or phrase into the search bar and select "Show Links" to utilize BuzzSumo. This will provide every article that contains your keyword together with the number of social media shares it has received.

3. Utilize Majestic SEO services

With the help of the application Majestic SEO, you can view the link profile of any website. You may use this to find out which websites link to your rivals, which is helpful.

Simply type a website's URL into the search window and select "Refresh" to use Majestic SEO. This will provide the total number of links and referring domains for that particular website.

4. Utilize Google Search Console

You can use Google Search Console, a free service offered by Google, to see how well the website is doing in search results. This tool's "Links To Your Site" report, which lists all the websites that are linked to yours, is one of its features.

Simply sign into your Google Search Console account and select "Links To Your Site" to access this report. You may then view a list of every website linking to yours, along with the anchor text each one is employing.

5. Employ ahrefs

You may view the link profile of any website using the premium link analysis service ahrefs. Although it is comparable to Majestic SEO, it offers additional information and functionality.

Simply type a website's URL into the search window and select "Search" to use ahrefs. From there, you can see the overall number of links and the number of referring domains for that particular website.

If you want to rank higher in SERPs, link prospecting may be a time-consuming procedure, but it's worthwhile. You can locate reputable websites that are most likely to connect to your material by following the methods mentioned above.

Why Your Competitor Is Ranking Higher Than You

Multiple factors are more likely to be at play the more competitive a keyword is. A complete SEO audit of your page in comparison to those of your competitors is the only method to truly determine it. You might want to think about hiring a specialist to do this if you have problems reviewing your own work or if you're not very good at auditing.

Your rival(s) may rank higher than you as a result of:

  • More superior content
  • Improved internal links
  • More pertinent or authoritative content
  • Improved link profile for the page
  • Improved domain backlink profile
  • Data that is structured and schema markup
  • Better addressing the search query
  • Increased user satisfaction

What is High-Quality Content?

One phrase that is used way too frequently in the SEO world and is frequently used by individuals who don't understand it is "high-quality content." It refers to information that is simple to read and appealing to both users and search engine robots. In that regard, several other items on the list are intricately tied to this one. Create high-quality content to attract customers.

For instance, content that includes stunning photos or graphics and lengthy instructions that are incredibly helpful typically attracts links more readily than simple or mediocre pieces. Positive user experience signals are produced when people spend more time on and share an engaging page.

The general characteristics of content that encourage people to connect to it or share it include:

  • Visually appealing mixed media, including pictures, infographics, and videos, along with long-form, properly written, and formatted prose that is actually fascinating or useful
  • A concise topic that covers all or the majority of its subtopics and provides pertinent information

Although it may not seem challenging, it's amazing how many businesses with substantial SEO budgets find it tough to create even one truly excellent piece of content.

Why Proper Internal Linking is Important

Even though internal linking is one of the easiest and most powerful SEO factors you can manage, many individuals still do it incorrectly or disregard it entirely. I won't claim to be an expert in internal linking, but there are a few tried-and-true methods that have more than once propelled my organic ranking from pages 3 to 4 to page 1. You can build internal links from Category pages. Blog posts. Other product pages. Navigation. Etc.

I'll just advise that you should create internal links in a style that is helpful and natural to simplify internal linking as much as feasible. This indicates that you should use beneficial anchor language when linking between pertinent items.

The Influence of Topicality

Simply put, having additional information on your website that is related to the page in issue qualifies as having topical authority or relevance. Although the inclusion of more pertinent articles alone can help by raising your site's overall authority on a certain topic, internal linking increases this.

To put it another way, a medical blog would have a harder problem obtaining search traffic than a site focused on digital marketing would if it suddenly tried to rank for those terms. 

Additionally, having a range of content kinds that are all related to the same subject will boost your authority and, thus, your search engine rating.

Using Topics to Generate Keywords

There are more effective strategies to comprehend your target search phrases, even though it can be tempting to simply choose a long-tail keyword concept with high search volume and low competition. You can enter subjects and receive lists of target keywords in return using many tools from Ahrefs' Answer the Public service. While this is a fantastic place to start, there are other workable options as well.

Google itself is one of the best resources to utilize when you're looking for terms that your keyword research tool suggests may not yet have a sizable volume. You can perform a search on a subject and then compile a list of related searches and "people also ask" queries. Then launch a fresh incognito window and begin to type each phrase to see what suggestions Google's autocompleting feature returns.

Although there are programs that can mine some of these sources for you, personally doing it can help you comprehend Google's workings better.

Scale vs. Influence in Advanced Link Building

Although there are several link-building tactics you may use, scale and impact are the two main ones. Reaching out for link insertion, guest posting, and, if you're ready to take the risk of a Google penalty, simply purchasing links are all part of link building at scale. In contrast, utilizing your internet presence and existing contacts is the main component of employing influence to build links.

You'll need to become an expert at time-consuming tasks like cold outreach, email deliverability, and other ones if you decide to concentrate on scalability. Although these abilities can be used in other contexts (such as client prospecting), they are less likely to result in further advantages.

Even though it takes just as much time, influence has more uses and more routes to success. You may get thousands of followers on Instagram and establish yourself as an influencer; this would offer you access to a sizable audience that could potentially link to you or assist you in obtaining links. Alternatively, you might simply become friends with a few dozen webmasters who own numerous websites each.

Why Schema Markup Is Important

Even if you work in SEO, it's understandable if you don't know what schema markup is. A simple form of code that is simple for computers to read and comprehend is called schema. Schema can be quite perplexing to people since it is organized to suit the requirements of the computer software that reads it.

By now, you've undoubtedly realized the benefit of adding schema markup to your website; this additional method of informing search engines about the precise subject matter of each page is known as a schema in SEO. Even while schema is not a significant ranking criteria, you still need any edge you can get when you're up against other expert SEOs for highly competitive search terms.

An improved user experience

We strongly advise researching user experience design (UX design) if you've never heard of it on Google, YouTube, or a learning management system like Skillshare. A user's behavior on a website is greatly influenced by their user experience, which is significant for two reasons: first, it raises the possibility of conversion, and second, it increases time spent on the page and engagement, both of which can be measured through analytics.

An excellent technique to "check your work" in terms of user experience is to browse your website as a user would on various devices, have others do the same, and report any errors. We suggested looking it up.

State of Art on-page SEO tools

You must employ cutting-edge on-page SEO. Your website should include:

  • High levels of visitor satisfaction
    The user's pleasure is prioritized by Google, making it the most crucial factor in determining where your website will appear on the search results page. Google will undoubtedly prefer you over your top competitors and rank you higher if users are content with your website compared to that of your competitors.

  • Interest of viewers
    Visitors must browse through your content for a longer period on your page. You can depend on Google to love that and to give you the top ranking in return.

  • Click-baiting 
    If all else fails, you may always resort to click-baiting. Even though it can hurt you in the short term, click-baiting is a tactic you might employ if you want to outperform your rivals rapidly.

How to efficiently use search engines

A Webflow SEO specialist can use search engines effectively. When utilizing a search engine, make sure your query is as specific as you can make it. The results will be more pertinent the more specific you are. To find a specific term, search within quotation marks. 

For instance, searching for "link building" rather than just "link building" would return more pertinent results if you're looking for information about link building.

Operators like AND, OR, and NOT can be used to further limit your findings. For instance, if you search for "link building" AND "SEO," the results will include both terms. Search results for "link building" OR "content marketing" will include both terms. Additionally, if you search for "link building" rather than "SEO," you will only find results that contain the first term. It's crucial to keep up with the most recent ideas and methods because search engines are continuously changing. Following search engine news sources like Search Engine Land and Search Engine Journal is one approach to achieve this.

You may utilize search engines more efficiently and locate the information you're seeking more quickly and conveniently by using the advice in this article.


Many link prospecting techniques might help you rank higher than your rivals. These consist of employing Google My Business, link prospecting tools, and mobile-friendly website optimization. These suggestions will help your website rank higher in search results and draw in more visitors. High-Quality Webflow Experts at Progeektech can design and create High-Ranking Webflow Websites for Your Business. You can therefore customize your sites as a result. With it, quick real-time modifications are easy to make. Try it; it will be beneficial.