Webflow is an excellent platform for creating beautiful websites without learning to code. One of the best things about Webflow is that it's exceptionally user-friendly. Even if you've never created a website before, you'll be able to create a beautiful website with Webflow. It's also very versatile, so you can create any website you want with it.
However, what is the use of having a beautiful website if no one can find it? And this is where SEO comes in. The good news is that Webflow gives you some room to spare for SEO.
Unlike other site builders, Webflow puts a great deal of emphasis on clean code, which means that search engine crawlers can quickly scan Webflow websites to understand the content and structure. Thus, making it easier for your website to rank higher in SERPs or search engine results pages, ultimately leading to more traffic and more customers.
What's more, Webflow has all the tools for on-site website search engine optimization. Thus, becoming a Webflow SEO-specialist in no time.
This post will show you some of the best practices for SEO on Webflow. Let's get started!
Add meta descriptions and meta titles on all pages.
Your meta description and meta titles are visible in the web browser, on social media, and in search engine results (SERPs), and they are one of the first things potential visitors see. Well, that's a lot of places, right?
Meta descriptions and title tags give a sneak peek of the content on your page. They serve as a call to action, enticing visitors to click through to your page. A compelling and engaging copy can help increase your click-through rate (CTR), which is a positive SEO factor.
The more Internet users click to your site — the more value Google will place on your site — the higher it will rank.
The meta description should be at most 158 characters. Longer descriptions are compressed and shortened. Shorter ones are good too. However, why waste an opportunity to hook your reader with a tantalizing sentence or two?
Treat your meta description as an advertisement copy where you'd promote your products, throw in a special offer, and divulge a competitive edge.
Keep your meta title under 60 characters. If you go beyond that, Google will automatically shorten it. The meta title should be simple and straightforward. You should directly state your site's value proposition.
To add a meta description and title tag to Webflow, go to Page Settings and click SEO settings.
Construct proper URL structures.
Search bots and search engine users both count on URLs to specify the content of a page. If your URLs are confusing, it's likely that bots will struggle to crawl and index your site properly. In addition, users may have a difficult time understanding what content is available on your site if your URLs are not well-structured.
According to Google, keyword-rich and short URLs are SEO-friendly. Generally, the URL should resemble the web page title but without the fillers. For example, one of our blog post titles is 13 Killer Website Mistakes That No Web Designer Dare to Tell You.
The URL is just /post/13-killer-website-mistakes. Remember that users will see the entire title in Google search results. Thus, there's no need to mention it again. In the Pages panel on Webflow, you can create custom page slugs for utility, dynamic, and static pages. Unlike WordPress, Webflow doesn't set or enforce lengthy permalink structures.
Provide alt texts for all images.
Alt texts explain what an image is about. They are like the meta descriptions for images. By providing alt texts, you help Google understand what your images are about so they can be properly indexed and appear in Google Image Search.
What's more, alt texts are useful for website accessibility because screen readers depend on them to generate image content. Plus, if the image fails to load, the text description will pop up.
As per Google, optimized images can improve your site's search engine rankings, particularly if the search query has Google Images as a component. Last year, images accounted for 30% of all Google search queries.
So, how do you go about optimizing your images on Webflow? Here are a few tips:
- Optimize image size.
- Add alt attributes to all images.
- Utilize a descriptive image file name.
Set up proper header tags for all web pages.
On Webflow, you can add header tags by going to the "Add elements" tab and selecting "Heading."
SEO-optimized header tags used to be a ranking factor, but not anymore. Still, header tags help both users understand, and search engines process, the hierarchy of your content and how different sections relate to each other.
There are six header tags, ranging from one to six. The lower the number, the more important the tag is. For example:
- H1 would be used for your blog post's title
- H2 would be used for subtitles within your blog post
- H3, H4, H5, and H6 would be used for the sub-subtitles, side notes, and tangents of your blog posts
Adding keywords to the header tags can help explain to both search engines and users what your blog post is about. However, don't stuff keywords in there just for the sake of it—too much, and you'll look spammy.
Connect Google Search Console.
Google Search Console is a free tool offered by Google that helps webmasters track their website's search engine visibility and performance. The tool can give lots of valuable insights about how your website is performing on Google search, including information on impressions, clicks, average position, and estimated organic traffic.
Here's how you can connect this amazing tool to Webflow:
- Using your Google account, log into Search Console
- From the property dropdown, add your Webflow website
- Set the URL prefix and add your website's domain with the https://
- Under other verification methods, choose the HTML tag option
- Copy the Verification ID
- On Webflow, head to the SEO settings of your project
- In the respective tab, paste the verification
- Save the changes and publish your Webflow website
- Verify your property (website) in the Search Console
Once connected, you can access various reports like sitemaps reports, performance reports, and more.
Examine your website navigation.
Website navigation is important for two reasons:
- First, it helps users find the information they need on your website.
- Second, it helps search engines understand what your website is about.
It is a set of User Interface (UI) components that allow users to interact with a website, which makes it easy for users to find what they need and helps search engines understand your website's content.
Content links, Footer navigation, and Global header menu are the primary components of website navigation.
The content links section contains all of the links to the main pages on your website. It's where you'll want to put the most important and popular pages on your site. You can put them in a menu or as text links.
Global Header Menu
The global header menu is usually at the top of every page on your website. It contains links to the most important pages on your website.
All are important for both search engines and users to find their way around your website. Navigation techniques differ significantly depending on the sort of website you have, but at their core, they should:
- Put the essential pages on the header menu.
- Add a dropdown menu for the subcategories.
- Utilize illustrative category names such as "Our Services" rather than "Services" alone.
- Cross-link semantically related material on your website.
- Use descriptive anchor texts.
- Build a user journey map.
Connect Google Analytics.
Google Analytics provides powerful insights into your website traffic. You can use it to track how people find your site, what pages they look at, and how long they stay. For businesses, this helps gauge the effectiveness of marketing campaigns and understand what areas of your website need improvement.
To connect Google Analytics into your Webflow project, head to the Project settings → Integrations page → Google Analytics settings. You'll need to get your website's Google Analytics Tracking ID first and copy and paste it into the Google Analytics Tracking ID field in your Webflow project. Then, click Save & Publish to deploy your changes.
That's it! You should now see traffic data in your Google Analytics account. You can use this data to improve your website's performance. For example, if you see that people abandon your site after viewing a specific page, you can improve that page.
Alternatively, if you see that a particular marketing campaign is driving more traffic to your site, you can invest more resources into it.
Whatever insights you glean from Google Analytics will help you make better decisions about growing your business online.
To rank your Webflow website well, you should optimize it for SEO. Ensure all the technical parts are in order, optimize your pages for search engine bots, and use the best keywords. By following these simple tips, you can help your website rank higher in search engine results pages and attract more visitors.
If you need help optimizing your Webflow website for SEO, contact our team of Webflow Experts today. We offer various services to help you get the most out of your website's potential for organic traffic growth.