Why do you need to rank on page 1 of Google? 75 percent of search engine users never scroll past Google's first page. You can't afford to be on the second, third, or fourth page of Google.
You won't get clicks and organic traffic from those pages. You need to be on page one to get traffic from Google. You must become one of the prominent industry leaders. And you need that traffic because 93 percent of online experiences start with a search engine.
So, how can you get your website to rank on page one of Google? Since the very beginning, the goal of Google's search engine has been to provide the most relevant and valuable results to its users. That's why they are constantly tweaking their algorithms to ensure that they provide the best possible results.
Hence, your content needs to be the best possible content if you want it to rank on page one of Google. You need to provide relevant, useful, and accurate information that is better than what your competitors are providing.
This post will explore ten opportunities you can show up on the first page of Google by optimizing content for different types of search results.
In the past years, Google has been perfecting how it displays search engine results to users. Particularly, the big G has been raising the number of Featured Snippets that show up at the top of SERPs.
Thus, pushing down the organic results. What does this mean for SEO’s? That means that SEO’s need to focus on optimizing their content to be displayed as a Featured Snippet if they want to maintain or improve their organic visibility.
It's also a remedy for those trying to cement their positions in the top position. But what's a Featured Snippet, anyway? How can you get your content to show up as one?
A Featured Snippet is a block of information that appears at the top of SERPs, above the organic results, giving users a quick answer to their query. Google pulls this information from a web page, and the format varies depending on the type of query.
Types of Featured Snippets include:
- Rich answer
- Calculator or Tool
This organic search result displays a featured image thumbnail, the page title and URL, and fifty words of text.
Why Featured Snippets Matter?
Featured Snippets are displayed on SERPs because Google deems them to be the most relevant and helpful result for a user's query. They matter for SEO’s because they offer an opportunity to earn a top spot on SERPs without paying for ads.
A recent study by Hubspot found that the click-through rate (CTR) for Featured Snippets is higher than that of the first organic result. It means that users are more likely to click on a Featured Snippet than the first organic result.
How to Optimize for Featured Snippets
Now that we know that Featured Snippet acquisition is a valuable SEO and brand strategy, how can you optimize your content to earn them? Here are a few tips:
- Do your research: Use Google Search Console and other keyword research tools to find queries that you could potentially rank for.
- Structure your content: Use headlines, subheadings, and lists to structure your content in an easy-to-read format. It will help Google understand the context of your content and match it to user queries.
- Use images and videos: Google loves visual content. Adding images, infographics, and videos can help your chances of being featured in a Featured Snippet.
- Keep your content up-to-date: Make sure that the information in your content is accurate and up-to-date. Google is more likely to feature content that is current and relevant.
Featured Snippets are a valuable organic search result that can help you earn a top spot on SERPs. By doing your research, structuring your content, using images and videos, and keeping your content up-to-date, you can improve your chances of being featured in a Featured Snippet.
Local Business Knowledge Panel Card
The knowledge panel card is an important way to improve your business's online visibility. When customers search for your business on Google, your knowledge panel card will appear on the right side of Google's search results.
Here, searchers can see your business name, address, phone number, website, hours of operation, and reviews. If you have a physical location, it's important to ensure your knowledge panel card is up-to-date and accurate. Customers are more likely to visit your business if they can easily find your information online.
Businesses can take advantage of the knowledge panel card by claiming their listing and adding additional information such as photos, videos, and even menus.
If you already have a Google My Business account, simply log in and search for your business. Once you find your Google Business Profile listing, click on the "manage" button to make changes.
Adding photos, videos, and other information to your knowledge panel card can help customers learn more about your business. These extra details can also help you stand out from the competition.
If you're not sure what to add, take a look at other businesses in your industry. See what they're doing to attract customers and get some ideas for your own business.
We are a Local Marketing Agency based in Los Angeles, and we can help you optimize your business's knowledge panel card. We can also help you with other online marketing strategies like search engine optimization (SEO) and Marketing automation.
Plain Text Organic Search Results
Getting to the top plain text organic search result is harder and more challenging than ever before. That's because the top result now has to be not only relevant but also engaging and interesting enough to make the user want to click.
Also, with plenty of businesses now understanding the value of SEO, the competition to get that top spot is fierce. And as we've mentioned, 75 percent of people don't scroll past Google's first page of results.
Thus, it's imperative to boost your site's organic search ranking to capture many leads.
How to Boost Your Google Organic Search Ranking with Search Engine Optimization
SEO is one of the best ways to improve your website's organic search ranking so more leads can find you. It's a process that requires constant attention and care, but it's worth it to invest those precious hours into SEO.
Here are some tips on how you can improve your website's organic search ranking through SEO:
Optimize your website for your keywords
You need to invest in keyword optimization if you want to boost your website's organic search ranking. First, conduct keyword research to find the right search terms for your business so that you can rank for relevant results.
There are two keyword types that you should focus on:
- Short-tail keywords: these are more general terms that have a higher search volume. They're great for getting started with SEO , but can be difficult to rank for because they too brought and don't explicitly define what users are seeking.
- Long-tail keywords: these are more specific phrases that have lower search volumes. They are better for your website because they drive in more targeted traffic that is more likely to convert.
Once you have your keywords selected, you will need to add them to your website. You can include them in the heading, body text, title, and meta description. These are all excellent places to use relevant keywords to help your page rank higher in organic search results.
Another vital part of boosting your site's ranking is link building. There are two kinds of links you want to focus on:
- Backlinks. Inbound links are essential to boosting your organic search ranking. These links are created when another website links to yours. The more backlinks you have, the higher your website will rank in organic search results. They help build the authority and trust of your website.
- Internal links. These links are links to your other web pages. You can link to one of your blog posts, a pricing page, or an "About Us" page. Internal links help Google understand your website's structure and improve its indexing. They also keep users engaged on your website longer, which is a ranking factor for organic search results.
By using outbound links, you are also telling Google what your website is about. So if you want to rank for a certain keyword, make sure to link to websites that are related to that keyword.
Use a Responsive Design
You want to provide a positive user experience to your customers, no matter what device they're using. A responsive design is a type of web design that automatically adjusts to fit the screen size of the device it's being viewed on.
It ensures that your website looks great and is easy to use, no matter what device your customers are using. Remember that a computer user's experience isn't the same as a mobile user's experience.
So, you must ensure that your site adapts to different devices so that your audience experiences your website the best way possible, no matter how they're accessing it.
And when your users are engaged on your web page for a long time, it tells Google that your page is providing valuable content, which will help your website rank higher in organic search results.
Another way to boost your ranking is by adding videos on your pages. Over the years, videos have grown in popularity, and they're only going to continue to grow.
Videos are engaging, and they can help explain complex concepts quickly. They also tend to rank higher in search results than plain text because they're adding more value for the user.
Not only that, but videos keep users on your page longer, which is a ranking factor for organic search results. So if you're not using videos on your website, you're missing out on a valuable opportunity to improve your ranking.
Publish High-Quality Content
This one should be a no-brainer, but it's still worth mentioning. If you want to rank higher in organic search results, you need to publish high-quality content.
Your content must be well-written, relevant, and engaging. It should also be free of grammar and spelling errors. Google will penalize your website if it finds low-quality content, so make sure to proofread your work before you hit publish.
When you have interesting and valuable content, other websites will link to it, which will help improve your organic search ranking. So make sure to publish high-quality content on a regular basis if you want to see results.
Social Media Marketing
Social media advertising is another excellent way to improve your organic search ranking. When you share your content on social media, it helps increase its reach and visibility. The more people who see your content, the more likely it is to get shared, which will help you build links and improve your ranking.
In addition, online advertising signals tell Google that your website is popular and relevant, which will help it rank higher in organic search results. Be sure to have someone for your social media management and internet marketing, as the tasks can get tedious as days go by.
Top Stories Carousel
This Google search section is dedicated to the top stories happening around the world at any given moment. It displays an expanded image, the source name, and the headline. The first result also includes a short description.
The Top Stories carousel is open to media sites and blogs. And if you optimized your content for this section correctly, your article will be converted into action on Google Assistant. Thus, allowing people to read, see, or hear your content via voice assistant.
How you can get your story in the Top Stories Carousel
Optimizing your website to appear in Top Stories is a unique way to earn extra traffic and drive in more visibility. For ranking in this section, one of the essential ranking factors is the utilization of keywords in headlines.
Unlike the standard organic blue links displaying the title element, the Top Stories carousel shows the H1 headline as the main title of the page. With that in mind, it's crucial to focus on optimizing the headline.
Here's what you need to do:
- include the name of the targeted entity
- stay under 22 words
- avoid clickbait, profanity, or sensationalism
- be as specific as possible
- add multimedia (photos, videos)
Video Rich Results
With the rise of video content, it's no surprise that Google is now giving preferential treatment to webpages with video in the form of Video Rich Results. Also known as Video Snippets, these are special search results that include a thumbnail image from a video along with the title and description.
Clicking on the result takes you directly to the video page, where you can watch the video. And to take advantage of this feature, you need to ensure that your videos are properly tagged with the correct schema markup.
Otherwise, your videos could be missing out on this valuable SEO boost. Additionally, your videos need to be hosted on a supported platform like YouTube or Vimeo.
How to Optimize for It
So, how can you optimize your website for Video Rich Results?
Here are a few tips:
- Use descriptive titles and tags
- Provide transcripts of your videos
- Optimize your thumbnail images
- Use schema markup on your video pages
By following these simple tips, you can ensure that your videos are properly optimized for search engines and take advantage of this powerful SEO tool.
Video is a powerful medium that can help you reach a wider audience and boost your website's traffic. So start using it today!
If you're looking to improve your website's ranking on Google, consider optimizing your content for the search engine. There are many ways to do this, and we've outlined five of them here. While these tips won't guarantee that you'll appear at the top of Page 1, they will help improve your chances. So be sure to give them a try!
At Progeektech Agency, we have a team of professional SEO, web design, and web development experts who can help you with your needs in this area. If you need help or want to learn more about our marketing services, don't hesitate to contact our digital marketing agency today! We would be more than happy to assist you with your business growth. Visit our full-service marketing agency website or give us a call!