The future of business is digital. There's no denying it. The way we connect, the way we consume content, the way we buy and sell products and services—it's all moving online.
That's why businesses need to have a strong digital presence if they want to stay competitive. A website is no longer enough—you need to be active on social media, you need to have a mobile app, and you need to be able to reach your customers where they are.
Online marketplaces create plenty of opportunities for businesses to reach new customers. However, along with these opportunities comes a tough new reality, a competitive business landscape, and generating site traffic becomes more important than ever.
And the best source of traffic is none other than Google. So, how do you make sure your business gets plenty of Google traffic? For a little help, here are some tips for driving more Google traffic to your website.
One of the effective ways to drive people to your website is to use Google advertising. It can be a very successful tool for all types of businesses. There are two kinds of networks that you can use when advertising with Google; the Search Network and the Display Network.
The Search Network is where your ad will appear on Google's search engine results pages. It's best for search intent keyword optimization. On the other hand, the Display Network is a group of websites where your ad can appear. It's best to use for building brand awareness or reaching a wide audience.
Both networks have their advantages, so it's essential to understand which one would work best for your business goals. For example, if you're a B&B looking to increase bookings, the Search Network would be your best bet. But if you want people to remember your brand when planning their next vacation, the Display Network would be more effective.
To get started with Google advertising, you'll need to create a campaign. Start by choosing your campaign type; then, you'll be able to select your ad settings. Once you've done that, it's time to create your ad. Google provides a lot of options for ad creation so that you can experiment until you find what works best for you.
If you're not sure where to start, Google also offers many resources to help you get the most out of your campaigns. You can find tutorials, best practices, and more on their website.
Start Email Marketing
Email marketing is one of the simplest ways to get traffic to your site and generate leads for your business. It's an effective way to stay in touch with your audience and promote your content.
But many factors go into a successful email marketing campaign, from the subject line to the call to action. So how do you get started?
Here are some tips:
- Start by building a list of subscribers. Successful email marketing strategies start with quality contacts. You only add a contact unless they have opted-in to receive your emails. That way, your contact list only includes people interested in hearing from you.
- Organize your list into segments. Once you have a sizable list, sending relevant content to everyone on your list becomes difficult. So break them down into smaller groups based on interests, location, or demographics.
- Optimize your email content. Like with any other type of marketing, the content in your emails should be valuable to your audience. It should be relevant and engaging.
- Include a solid call to action. Every email you send should have a clear purpose, whether it's promoting a new product or service or encouraging your subscribers to read your latest blog post.
- Optimize for mobile readers. More and more people are reading their emails on mobile devices, so it's essential to make sure your messages are optimized for small screens.
There you have it! These are just a few things to keep in mind as you start your email marketing journey. With a bit of planning and effort, you'll be well to success.
Get Active on Social Social Media
People rely on social media for their news and information more than ever before. That's especially true during the COVID-19 pandemic, when people are stuck at home and looking for ways to connect with the outside world.
One of the best ways to use social media to drive traffic to your site is by using hashtags. Hashtags are keywords or phrases preceded by a pound sign (#), and they help people find content that interests them. When you use a hashtag in your post, it becomes part of a larger conversation that people can follow.
Let's use the bakery business as an example. If you use the hashtag #bakingtips in your post about how to make a perfect cake, people who are interested in baking will be able to find your post. And if they like what they see, they may visit your website or even buy one of your cakes.
But it's not enough to use hashtags. You also need to ensure that your content is high quality and engaging. For example, if you're posting a photo of one of your cakes, make sure it's well-lit and focused. And if you're writing a post about a new recipe, make sure it's straightforward to follow.
Your social media content should be a reflection of your brand. So if you're a luxury bakery, your content should be upscale and professional. But if you're a more casual bakery, your content can be more relaxed and fun.
Remember, social media is a great way to connect with potential customers. But it's not a place to hard-sell your products or services. Instead, focus on creating quality content that will help you build a following and drive traffic to your website.
Pay Attention to On-Page SEO
On-page SEO is one of the most important aspects of search engine optimization, yet it's also one of the most overlooked. On-page SEO is all about optimizing your website content and structure to make it as easy as possible for search engines to understand your website and rank it accordingly.
There are several things you can do to optimize your on-page SEO, including:
Optimizing Your Site for Organic Search
In this digital age, business relationships are formed after a person types a phrase or word into a search engine to find what they are looking for. And that's an organic search right there.
When you know what search terms your customers are using to find businesses like yours, you can ensure your website is at the top of the search results. These words may be specific to you, like a product or brand name.
Or, they can be benefits or attributes like free delivery or all-natural. Essentially, something that makes you unique and sets you apart. In Google Analytics, you can see what search terms your site visitors have used to look for you in the past.
You can then use these terms or keywords to optimize your site content. For example, if you sell all-natural dog food and someone searches for "dog food," you want your site to come up.
To do this, you can include the keyword in the title, in the meta tags, and throughout the content on your site. But beware of overstuffing keywords as that will result in a penalty from Google. A good rule of thumb is to use the keyword two to five percent of the time.
Google Search Console is another tool you can use to see how your site is performing in organic search. This platform will show you the keywords your site is ranking for and where you stand in comparison to your competition.
If you're not happy with where you rank, don't despair. You can improve your position by optimizing your website for organic search. And, as always, if you need help, we're here for you. We're an SEO marketing Agency that can help put your site at the top of the search results.
Generally, the search terms you focus on should be how your regular customer would search for you. Think about the language they use and the type of information they are looking for.
You can also look at your competitor's sites to see what keywords they are targeting. If you see that a particular keyword is bringing them a lot of traffic, you may want to consider targeting that keyword as well.
Earning Links from Relevant and Credible Websites in Your Industry
One of the best ways to earn more Google traffic is to build links. It plays a vital role in driving more traffic to your website and, as a result, boosting your website's search engine ranking.
Well, there are two link types you'll want to focus on the building:
This link type plays a massive role in earning more Google traffic to your site. Internal links are links to your web pages on your website. And they are crucial because it keeps site visitors engaged on your page much longer.
Hence, your leads will continue exploring more pages and clicking on links. It sends a positive signal to Google that your website provides relevant content that people want to see.
In return, Google will rank your website much higher, people will find your site more easily, and you'll get more Google traffic. When you build internal links on your website, make sure to:
- Use keyword-rich anchor text
- Link to pages that are relevant to the topic you're writing about
- Add internal links naturally throughout your content
You can earn these links from relevant, credible websites in your industry. Here's how it works. These authoritative websites will link to your content on their own pages, driving highly-valuable traffic to your site.
Backlinks are imperative for boosting your SEO ranking. It's because when you earn backlinks, you build trust and credibility with Google. The search engine sees these links as a signal that your website is providing high-quality, relevant content that people want to see. In return, they will rank your site much higher in the search engine results pages (SERPs).
To earn backlinks from credible websites, create high-quality content that provides value to their readers. Once you have published your content, reach out to the website and let them know about your article. If they see that your content is a good fit for their audience, they will link to it.
Here are a few tips for creating high-quality content:
- Do your research
- Create catchy headlines
- Write in a clear and concise manner
- Edit and proofread your work
- Include visuals (e.g., images, infographics, videos)
If other sites like what you've created, they'll link to it, and you'll earn valuable backlinks. These links will help improve your website's search engine ranking, driving more Google traffic to your site.
So, if you want to earn more Google traffic, focus on building internal and external links from relevant and credible websites in your industry. By doing so, you'll improve your website's SEO ranking and get more people to your site.
Create Valuable Content to Drive More Website Traffic
One of the things that can influence your website's SEO ranking is content creation. When you create content, you're sharing your expertise or knowledge with your visitors.
Basically, you give them valuable and helpful information that they're looking for. There are many types of content you can create, such as e-books, infographics, videos, and blogs.
But first, you'll need to know what your target audience likes. That way, you can create content that appeals to them and helps you rank higher in search engines.
Here are a few ways to find out what your target audience wants:
- Look at your website's analytics to see which pages are getting the most traffic.
- Check out social media sites like Twitter and Facebook to see what topics are being talked about the most.
- Use keyword research tools like Google AdWords Keyword Planner to find out what people are searching for.
Because search engine users are constantly looking for information, it's important that you create content that is not only informative , but also engaging. Your goal should be to educate your visitors while also keeping them entertained. That way, they'll want to come back for more and recommend your site to others.
When you post valuable content, your leads will likely visit your website. They also get to know, like, and trust you. From there, you can turn those leads into customers. It's an opportunity for you to show off what you know and build relationships with potential customers.
Start Guest Blogging/Write guest posts
Guest blogging is an excellent option to get your name out there and earn backlinks. Guest blogging involves writing articles for other people's blogs in exchange for a link back to your website. When done right, guest blogging can be a win-win situation. You get exposure to new audiences, and the blog owner gets free content.
Before you start guest blogging, though, there are a few things you need to keep in mind. First, make sure that the blog you're writing for is relevant to your industry. Second, only write for blogs that have high domain authority. That way, you know your article will be seen by many people.
Third, make sure you write a great article. The better your article is, the more likely people will want to link to it. And finally, don't forget to include a link back to your website in your author bio.
Promote content in relevant online communities
Another great way to get exposure to your content is by promoting it in relevant online communities. When you do this, you're getting your content in front of a whole new audience.
To find relevant online communities, start searching for forums and groups related to your industry. Say, for example, you're in the fitness industry. You can search for "fitness forums" or "fitness groups" on Google. Once you find a few relevant communities, introduce yourself and share your content.
Just make sure that you're not spamming the group with your content. Otherwise, people will get turned off, and you won't get the exposure you're looking for.
You can start answering questions, sharing helpful tips, and posting interesting articles. Over time, you'll build up a reputation as an expert in your industry, and people will start to trust you. Then, you can promote your products or services, driving traffic and sales.
Appear on Podcasts
Another way to drive more Google traffic to your site is to appear on podcasts. Many people listen to podcasts while they commute, work out, or do chores around the house. If you can get on a popular podcast that covers topics related to your industry, you’ll be able to reach a whole new audience.
To appear on a podcast, you’ll need to contact the show’s host and pitch yourself as a guest. If they’re interested, they’ll usually have you fill out a short questionnaire so they can learn more about you and what you do.
Then, it’s just a matter of showing up on the day of the recording and talking about the topics that the host brings up. If you prepare in advance and provide value to the listeners, you’ll be sure to make a good impression.
Or you can start your podcast and invite guests to talk about topics you’re passionate about. Although this is a lot of work, it can be gratifying. Not to mention, it’s a great way to build relationships with other leaders in your industry.
Avoid Losing Leads By Boosting Your Site's Speed
User experience is critical to the success of any website, especially when it comes to lead generation. If your site is slow, users will likely abandon it before completing a conversion. Users don't have the patience to wait for slow-loading pages.
They want to get the information they want as fast as possible. So, if your web page takes a lot of time to load, you'll lose leads. And not only will this hurt your bottom line, but it can also damage your brand's reputation.
One of the most important things you can do to improve your site's speed is optimized your images. When you save an image for the web, choose the correct file format. JPEGs are generally best for photos, while PNGs are better for graphics with fewer colors.
Another way to improve your site's speed is to enable browser caching. When you enable caching, your visitors' browsers will store specific files from your website on their hard drives. It means that when they revisit your site, the browser will load those cached files instead of having to download them again.
You can also improve your site's speed through a Content Delivery Network (CDN). A CDN is a network of servers that deliver content to users based on their geographic location. By using a CDN, you can ensure that your website's visitors get the fastest possible experience.
Improve Your Search Engine Optimization Ranking By Incorporating Videos
It takes about a second for someone to determine whether they will stay on your site or not. Therefore, you have a very short time to make an excellent first impression. One of the best ways to capture someone's attention is by incorporating videos into your site.
Videos are a great way to show off your products or services that are both engaging and informative. And with the increasing popularity of YouTube, TikTok, and other video-sharing platforms, video marketing is more important than ever.
The impact of video on your website's ranking is clear. Sites with videos are 53 times more likely to rank on the first page of Google search results than those without. The simple addition of a video can significantly increase your chances of ranking.
But take note that there are many types of videos you can incorporate into your site, and not all of them will have the same impact on your ranking.
Here are some of the most effective types of videos for improving your website's ranking:
- Product Videos
- Tutorial Videos
- Customer Testimonial Videos
- Explainer Videos
- Animated Videos
These videos will not only improve your website's ranking, but they will also help you to engage with your audience and build trust with potential customers.
If you're unsure where to start, try incorporating one or two of these video types into your site and see how it affects your ranking. You may be surprised by the results.
Optimize for Mobile So That Users Have A Positive Experience On Your Site
More and more people are using their mobile phones to browse the internet. This trend will continue to grow, which is why it's so important to make sure your website is optimized for mobile.
The mobile experience is way more different than the desktop experience. Think of it like you're accessing a desktop website on a cellphone. Would it offer users a good experience?
The answer is a big NO. Your audience will have to zoom in and zoom out to try to read the text and click on links. And this is not an ideal experience for users, so you need to make sure your website is mobile-friendly.
Here are a few tips:
- Use responsive design: this means that your website will automatically adjust to fit any screen size.
- Keep it simple: use large font sizes and buttons, and make sure the layout is easy to navigate.
- Speed is critical: mobile users are often on the go, so your website must load quickly.
Mobile-friendliness keeps your leads interested and engaged with your site, which will help boost conversions and sales.
Build Search Engines-Compliant Landing Pages
One of the best ways to drive traffic to your site is through landing pages. These pages are specifically designed to capture users' attention and encourage them to take a specific action, such as making a purchase or signing up for a mailing list.
The most important thing to remember is that your landing pages must comply with all search engine rules and regulations. Failure to do so could result in your site being penalized or even banned from the search engines entirely. If you're not sure where to start, there are plenty of online resources that can help you get started.
With that in mind, here are some tips for building search engine-compliant landing pages:
- Use a clear and concise headline. Your headline should be no more than a few words long and should clearly describe what your page is about.
- Keep your navigation simple. Your landing page should be easy to navigate, with a simple layout.
- Use images and videos sparingly. Too many images or videos on your landing page can hurt your chances of ranking high in the search engines.
- Use relevant keywords throughout your page. For example, make sure to use relevant keywords in your headlines, subheadings, and throughout the body of your text.
- Include a call to action. Your landing page should always include a call to action, such as "Sign up now" or "Buy now."
- Make sure your page loads quickly. Search engines penalize pages that take too long to load, so be sure to optimize your page for speed.
So, how do you increase your website's organic traffic from Google? There are a few key things to keep in mind. First and foremost, make sure that your website is optimized correctly for search engines. It means using the correct keywords and phrases and ensuring that your site is easy to navigate.
Additionally, be sure to publish high-quality content regularly; this will help improve your website's ranking on Google and attract more visitors. Finally, use effective SEO techniques to maximize your web presence. We are an SEO company and have an SEO specialist in Los Angeles that can help you with this. We also offer other SEO services like digital marketing, on-page SEO, content marketing, etc.