10 of the Most Important Google Analytics Metrics to Track

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When you are running a business no matter how small or big, your website is bound to attract many people. Some of them are potential customers while some are just visiting your website. But everyone who visits your website can convert into a potential customer if you use the right metrics to optimize them. Now there are many ways by which you can increase the retention and conversion of these website visitors using Google Analytics. But one must know the most important Google Analytics Metrics to track in order to optimize them. Here, we have a guide which can help you target the important metrics within Google Analytics.


People get many visitors on their websites on daily basis but with Google analytics for small business, you need to identify the visitors who have visited your website for the first time and those who have returned after the first visit. Surely,both visitors are different and must be dealt with unique visitor conversion. One must determine what is it that catches the attention of a first-time visitor and work on improving it to provide a better overall experience. For this, a lot of successful brands use user-friendly website designs that help the first-timers to engage with the brand website and have a good experience

Google analytics metrics


Normally,your incoming traffic would come from many sources which include the following:

  1. Direct Visitors: These visitors come to your website by typing the exact URL for your website in their search engines or browsers.
  2. Search Visitors: These are visitors who land on your website through a search query.
  3. Referral Visitors: These visitors land on your website after seeing an ador blog of your website.

Although all these three sources make up all your online traffic, but you have to prioritize the optimal conversion for each one which is bringing the most traffic on your website. So, if your website has low direct visitors then change its name so that people can remember it and have direct access, try some advertisement, and make it user-friendly.


The ultimate goal for Google Analytics for small business is to turn the visitors into potential customers,but we understand that in the real world it may be a little complicated. There will always be some visitors who don’t turn into your customer, but you have to monitor their behavior on your website to make the most of their visit. If they spend time on reading, browsing products, like, comment or share anything then this is interactive, you can get a great feedback from them this way and change your website by adding something more.


When a visitor returns to your website, then one thing is sure that he/she was impressed by your website and the second thing is, was he/she converted into a potential customer for the first time? So, if he/she has converted they will definitely make a purchase or subscription but if he/she hasn’t been converted then it would be a good idea to offer them exclusive deals or fill out a survey form. Anything that can keep them engaging with the brand.


The value per visit can improve if the website strengthens its bond with the potential customers. Evaluating value for every visit is hard, but when a visitor is making a purchase from your brand then it is definitely the most valued visit. But apart from the buying part, one must maintain this metric to know the potential customer’s value per visit. Also, when they buy things and experience your service, they leave a review, or your brand name spread through the word of mouth then it is really valuable for a brand website.


In Google Analytics for small business, the bounce rate is referred to as when people visit your website and immediately bounce back without completing any tasks or browsing.If anyone is having this issue then they should try to make the website landing page a little bit interesting with updated content, eye-catching pictures,graphics, catchy titles, and a user-friendly method of logging in and logging out.


This one is regarded as the most important metrics of Google Analytics for small business. It is the cost you are putting on every conversion. Normally,when you have to convert a website visitor into a potential customer, you put ahigh cost on it but if you fail to do the conversion that means you spent more than your optimized profit.

Google Analytics screenshot


1st landing pages of a website are not often the reason why people bounce back to find other websites as there could be many other factors. One of them could be the 2nd or 3rd page where a customer is trying to browse something, probably a product specification or trying to finally purchase the product but he/she can’t enter the information because it is super slow and kind of stuck. This kind of incident happens with many business websites. What you can do is make your exit pages functional and better so that people would leave it with good reviews.  

Google analytics metric


The page view metric for Google Analytics for small business tells you how often the people get access to your page content successfully. When a person visits your website, your page view takes a little time to display all the features and contents on it and it doesn’t really count as a page view unless the visitor had seen all the contents and features of the website page. So, this metric depends on the right content and the display of it.


It means the exact time that a visitor had spent on your website. You can increase this time by putting up the relevant and right content what your visitor is looking for on your website. As this will help them and they are more likely to browse more or come back for further knowledge or purchase from your website.