SEO for Webflow: The 9 best practices for your Webflow website in 2022

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SEO is likely one of the most crucial elements for a business in the current digital era and will remain so for some time. Of course, it can be challenging to keep up with the standards and best practices as they are continuously expanding and changing. Additionally, depending on their editors, features, and other components, some site builders have distinct "best practices".

Without knowing how to code, you can build stunning web pages using Webflow. One of Webflow's biggest features is how incredibly user-friendly it is. Webflow makes it easy to build a stunning website, even if you've never done it before. Because of its versatility, you can use it to build any kind of web page.

Because Webflow prioritizes clean code over other site builders, search engine crawlers can swiftly analyze Webflow webpages to comprehend the content and structure. Making it simpler for your website to achieve a higher ranking in SERPs, or search engine results pages, which will ultimately result in increased traffic and more clients. Additionally, Webflow provides all the resources needed for on-site website SEO, thereby quickly becoming an expert in Webflow SEO.

Select a reputable website host

Webflow is pleased to support your search engine optimization efforts, but they are limited in what they can accomplish. You can only do so much on your own to improve your search engine results. You won't succeed in making an impression on the search engines if your hosting company has a low uptime or slow page load times. In addition to the rest of your Webflow SEO-optimized site, you need to pick a fantastic host with solid performance metrics.

The website builder tool from Webflow may do a lot for you, but it can't ensure that you'll have the best hosting performance unless you also pick a reputable provider. It will be up to you to decide this. Use tools like page audits and site speed tests to assess your website's performance, and then start looking into what you can do to improve it or which hosting companies you can use to get the fastest page loads possible.

Identify the preferences of your audience

Go directly to the source when you want to get the most out of your SEO approach. Google ranks pages based on how users interact with and view them online. Finding out what your consumers want and asking them the most often asked questions will help you build a website with high-quality content that ranks well for SEO. Then, you can utilize that knowledge to design your website. Add a FAQ page for their questions, and think about incorporating their advice into blog posts, landing page updates, and other projects.

Webflow SEO optimization

You can construct responsive websites without writing code using Webflow, a visual drag-and-drop website builder. Additionally, it includes built-in SEO tools that assist you in optimizing your website for search engines.

Even though Webflow is a fantastic platform for building websites, it's crucial to understand that your site won't become SEO-friendly by default. You must follow a set of actions to make sure your Webflow sites are correctly optimized for Google Analytics.

You'll see some of the top SEO strategies for Webflow in this post. Let's get going!

Make sure your page titles and meta descriptions are search engine optimized

There is a purpose for the title and meta tags. The search results attention-grabbing nuggets are what draw users in, so if yours aren't optimized, they won't rank highly. Additionally, they might not deliver the right message to inform your audience of what to expect while visiting your website. Title tags, meta descriptions, and other components of your website may be easily optimized with Webflow to make sure everything is as SEO-friendly as possible. Utilize those resources as well as any additional ones you come across.

One of the first things potential visitors see is your meta description and meta titles, which are viewable in the web browser, on social media, and in search engine results (SERPs). That's a lot of locations, after all. The information on your website is hinted at via the meta descriptions and title tags. They operate as an incentive for visitors to click through to your page by acting as a call to action. Your click-through rate (CTR), which is a beneficial SEO factor, can be increased with the aid of intriguing and engaging material.

Your website will rank higher as more people visit it, which increases the value Google accords it.

Meta description

The maximum character count for the meta description is 158. Descriptions that are longer are condensed and shortened. Short ones are also acceptable. But why blow a chance to intrigue your reader with a tantalizing sentence or two?

Consider your meta description to be the advertisement copy you would use to showcase your products, including a special promotion, and reveal a competitive advantage.

Meta title

Your meta title should not exceed 60 characters. If you enter more than that, Google will shorten it for you. Simple and direct language should be used in the meta title. The value proposition for your website should be stated explicitly. Choose relevant keywords carefully, make sure your titles match search intent and avoid any keyword stuffing.

Go to Page Settings and choose SEO settings to add a meta description and title tag to Webflow.

Make URLs SEO-friendly

Both search engine users and search bots rely on URLs to describe a page's content. Bots will likely find it difficult to effectively crawl and index your site if your URLs are unclear. In addition, poorly designed URLs may make it difficult for users to grasp what material is available on your site.

Short URLs with lots of keywords are good for SEO, claims Google. The URL should, in general, look like the web page title but without the fillers. For instance, the title of one of our blog posts is 13 Killer Website Mistakes No Web Designer Would Dare to Tell You. The URL is just /post/13-killer-website-mistakes.

Without SEO-friendly URLs, success is impossible to achieve. This applies to more than just your home page and related pages. Every blog post, landing page, and another page on your website should have an SEO-friendly URL.

Your human audience, who like the simplicity and straightforward identification of optimized and personalized URLs, will also be turned off by bulky, non-optimized URLs.

Improve the image alt text

One area where so many brands fall short without even recognizing it is image optimization. The alt text needs to be carefully chosen, and you should use keywords sparingly when you can. Additionally, you should be mindful of the file format and try to compress photos whenever you can. As a result, your website will load as soon as feasible.

An image's alt text explains its subject matter. They resemble the metadata for image files. By including alt texts, you aid Google in comprehending the content of your photographs, enabling them to be correctly indexed and displayed in Google Image Search. Alt texts are also helpful for website accessibility since screen readers rely on them to produce picture content. Plus, the text description will appear if the image doesn't load.

According to Google, optimizing photos can raise your site's position in search results, especially if Google Images is used as part of the search term. 30% of all Google search inquiries were for images in the previous year.

What steps do you take to optimize your photos for Webflow? Here are some pointers:

  • Image size optimization.
  • All photos should have alt attributes.
  • Use a meaningful image file name.

Examine the more advanced publication choices

Numerous sophisticated (hidden) SEO tools exist in Webflow, however many users are unaware of them. If you head here:

Advanced Publishing Options can be found under Project > Settings > Hosting

Some sliders let you turn on and off features like Secure Frame Headers, SSL, and the ability to minify HTML, CSS, and JavaScript. By using these tools, you can make sure that your site is easily accessible and that it receives favorable rankings. For instance, minifying code reduces bloat to make your site load more quickly and easily. Additionally, it makes your website easier for search engines to crawl.

Aim for SEO-friendly content structure

There's more to blogging than just sharing informative articles. Additionally, you need to optimize your blogs for search engines. In addition to publishing useful content for readers, you also need to make sure that search engines can find it. This is accomplished by a variety of optimization techniques, including those listed above. To make sure the search engines are up to par, there are a few things you need to address.

  • To make your writing bot-friendly, keep it organized with lists and headers.
  • Use keywords to make the material easier to find.
  • Post information that is easily readable, interesting, and beneficial.

You are essentially attempting to produce the perfect user experience here, which is also what the bots are seeking to rank your website. Everyone benefits when your blogs are set up for both readers and search engine crawlers.

Create appropriate header tags for every webpage

By choosing "Heading" under the "Add elements" tab on Webflow, you may add header tags.

Before, having header tags that were optimized for SEO affected rankings. However, header tags aid in the processing of the structure of your content and the relationships between various sections by both users and search engines.

There are six different header tags, numbered from 1 to 6. The importance of the tag increases with the number. For instance:

  • The title of your blog article would be in H1.
  • Your blog post's subtitles would be in H2.
  • For your blog entries' sub-subtitles, side notes, and tangents, utilize headings H3, H4, H5, and H6.

Including keywords in the header tags can assist both users and search engines to understand the subject matter of your blog post. But be careful not to overdo it—too many keywords may make you appear to spam.

Integrate Google Search Console with your website

The free Google Search Console tool aids webmasters in monitoring the search engine performance and exposure of their websites. The tool may provide a wealth of useful information on how your website is doing on Google searches, including data on impressions, clicks, average position, and projected organic traffic.

Here's how to integrate this fantastic tool with Webflow:

  • Join Search Console with your Google account.
  • Put your Webflow site in the property dropdown and click Add.
  • Set the https:// as the website's domain prefix and enter it.
  • Select HTML tag under alternative verification techniques.
  • Copy the Verification ID, then paste it into the appropriate tab.
  • Go to your project's SEO settings on Webflow.
  • Then, publish your Webflow website after saving the changes.
  • Check your website's (property) status in the Search Console.


Once you're connected, you may access some reports, including sitemap reports and performance data.

Examine your design and navigation

No matter how effective your SEO is, if users can't navigate the site, it won't matter. Ensure that you take the time to review and make sure that your website's navigation elements are simple to use. Keep your header navigation simple for user-friendliness, and make sure your mobile site includes the recognizable drop-down that consumers are used to seeing.

People won't bother sticking around if they can't find their way around. Your bounce rate will go up as a result, which will harm your SEO. Additionally, even if your SEO is flawless, people won't linger around, which implies that your efforts will go unappreciated because nobody will be searching for very long.

Even better, Webflow provides a helpful gallery where outstanding themes and designs that have been created on the platform can be seen to get ideas for your immaculate design and intuitive navigation.

The three main parts of a website's navigation are the global header menu, the footer navigation, and the content links.

Content Links

All of the links to your website's main pages are located in the section under content links. You should place your website's most significant and well-liked pages there. They can be used as text links or in a menu.

Footer Navigation

On your website, the footer navigation is often located at the bottom of each page. Links to auxiliary sites like About Us, Contact Information, and Privacy Policy are frequently found there.

Global Header Menu

Typically, the top of every page on your website has a global header menu. It contains links to your website's most crucial pages.

Connect Google Analytics

Google Analytics offers insightful data on the traffic to your website. It can be used to monitor website visitors, the pages they view, and how long they stay. For organizations, this makes it easier to evaluate the success of marketing initiatives and identify website improvement areas.

Go to the Project settings Integrations page Google Analytics settings to link Google Analytics to your Webflow project. You must first obtain the Google Analytics Tracking ID for your website before pasting it into the Webflow project's Google Analytics Tracking ID box. To apply your changes, click Save & Publish after that. However, once you publish your site, this means there is a duplicate of your website on the Internet which is bad for Google. It's simple to do, just check the box to disable subdomain indexing.

Your Google Analytics account should now display traffic information. You can use this information to enhance the functionality of your website. For instance, if you see that visitors leave your site after viewing a particular page, you can make that page better.}

Conclusion

If you want your Webflow website to rank highly, you should make it SEO-friendly. Make sure all the technical details are in place, use the best keywords, and optimize your site for search engine bots. These straightforward recommendations may help your website rank better on search engine results pages and draw more traffic. You must follow a set of actions to make sure your website is appropriately optimized for search engine algorithms.

Contact our team of Webflow Experts right now if you need assistance with SEO-optimizing your Webflow website. To assist you to maximize the potential for organic visitor growth on your website, we provide many services.