How to Reverse Engineer Your Competitors’ Link Prospecting

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‍Link prospecting is one of the most critical activities in advertising services and can often be tricky and time-consuming. If you're looking to identify potential link opportunities, there's no need to reinvent the wheel. This involves researching which websites are linking to your competitors and then analyzing whether those sites could provide you with a valuable link opportunity. It's important to remember that some links may be more beneficial than others—links from local organizations or influencers, for example, can bring local relevance to your Website and help with local SEO.

There are more websites, more pieces of material, and—most concerningly—more rivals as the web becomes more saturated. It can seem like a never-ending uphill struggle to stand out from the competition, but being a front-runner requires more than simply uniqueness. Examining what the competition is doing to see how you may use similar strategies to advance your brand is sometimes the most fantastic strategy to beat them.

What is reverse engineering, and how can it be used in link prospecting

Reverse engineering is deconstructing a system or product to discover how it works and discover insights into its design. This technique can be applied to digital advertising to help identify link opportunities. By analyzing which websites are linking to your competitors, you can assess whether they could provide a valuable link opportunity for your Website. This technique is especially useful if you are looking for local links, as local websites and influencers can significantly impact local SEO. By analyzing the link profiles of other local businesses, you can discover new opportunities that may not be obvious to your competitor's site, allowing you to gain an edge in the local market.

Link prospecting competition can be an effective way to identify link opportunities that your competitors may have overlooked. You can find prospective local connections and influencers who could help with local SEO by looking at the link profiles of nearby companies. This method can also assist you in learning more about the tactics of your rivals, giving you an advantage over them in terms of local SEO. With the right strategies and insights, local customers can beat their competition and dominate local search engine results pages.

If you need any help with local digital marketing services or local SEO, feel free to contact us for more information! We are committed to helping you achieve your objectives, whether that means improving your visibility in Google and Bing search results and maps, safeguarding your online reputation, optimizing your Website, putting a social media strategy in place, or setting up a lead generation system. The professional players at Progeektech will develop a social media strategy and social media ads for various platforms.

Conduct keyword research

Before you undertake anything else, you must take the time to determine the keywords you're vying for. You'll need to compile a lengthy collection of terms and phrases to obtain a competitive edge truly. Long-tail keywords drive 70% of all online searches. Additionally, these keywords have better conversion rates. You should concentrate on keywords like "small business content marketing" rather than just "marketing," for instance.

Because you'll utilize these search phrases to find your competitors in the following stage, you must conduct keyword research first. You don't want to battle for a single word like "marketing." For keyword research, a tonne of resources, tools, and recommendations are available. But here's an easy trick you can use right away. Enter your long-tail keyword into Google to view similar results, then scroll to the bottom. These connected searches can be used to your advantage.

Determine Your Competitors

While it can appear simple, it can be more complex than you think to identify your competitors. Your direct rivals—those providing nearly the same good or service as you—should already be well known to you, but how knowledgeable are you about your perceived or indirect rivals?

Indirect rivals provide products outside your specialized market while offering comparable goods and vying for the same clientele.

For instance, a cell phone company and a supermarket are indirect rivals. In addition to food and beauty things, supermarkets also sell a variety of electronic items, including mobile phones, which a mobile phone does not. Your indirect competitors will be revealed through keyword research, allowing you to see who else is ranked for the exact search phrases.

The most difficult competitors to identify are perceived or "replacement" ones. They might not sell a comparable product to you or work in the same field, but they contend for the attention and effort a customer would set aside to appreciate your offering.

For instance, due to the advancement of smartphone functionalities, which have removed the need for a separate device, digital camera businesses now compete with mobile operators. The most significant approaches to finding client interests that can contradict your product are through social media marketing and customer surveys.

After compiling a list of every sort of rival, reduce it to three to five—covering each type—and start your analysis.

How to find your competitor's backlinks

Backlinks are an essential part of SEO, and understanding your competitor's backlink profile can help you identify link opportunities they may have missed. To find these valuable links, you will need to conduct a backlink analysis using an SEO tool like Ahrefs or SEMrush. With the data provided by the tool, you can compare your own Website's link profile with those of your competitors and gain insights into their strategies.

These tools make it easy to quickly analyze each Website's number, quality, and type of links. You can see which anchor texts they use in their external links as well as any spammy backlinks that might be affecting their rankings negatively. Additionally, this research can help you uncover any link opportunities they may have missed and which can be targeted to increase your site's SEO rankings.

However, it is essential to remember that a backlink analysis should not be the sole basis for assessing your competitor's SEO performance. As many factors are involved in SEO success, from content quality to website speed, conducting a complete assessment of each component is essential. Regular audits of your Website and competitors will help you stay ahead of the game and ensure success in the ever-changing world of search engine optimization.

Analyzing your competitor's backlinks for opportunities

Analyzing your competitor's backlinks is an essential part of any successful SEO strategy. By looking at the link profiles of your rivals, you can learn more about their tactics and spot any missed link possibilities. With the data from a reliable SEO tool, you can compare your Website's link profile to your rivals, giving you a competitive edge.

When conducting a backlink competitor analysis, it's essential to consider multiple factors damaging rankings, including quantity, quality, anchor text usage, and spammy links. Additionally, looking at other metrics, such as domain authority and page authority, will also help to provide insights into the effectiveness of each Website's SEO efforts.

Once you have identified potential opportunities, you can use them to secure links for your Website. Whether replicating an existing link or pitching a new one, having the correct data will allow you to create an effective link-building strategy to help you outrank your competitors. With the right tools and techniques, conducting a thorough backlink analysis of yourself and your rivals will improve rankings and organic visibility.

Review their technical SEO

You can find any techniques you could be lacking by looking at the technical SEO of your rivals.

Begin with the fundamentals:

  • Are the titles being appropriately tagged?
  • Using keywords without jamming them in?
  • Are those pages interesting?
  • Do they use multimedia content to entice readers to stay on the Website?   

After carefully examining the webpage for these elements, you can go further into more complex SEO. Your prospects of outranking your rivals may be hampered if they utilize onsite strategies that you are not.

For instance, HTTPS websites can use HSTS, which informs search engines that your site is protected. Utilizing AMP or accelerated mobile pages will increase mobile device load times. JSON Schema is a sophisticated Java markup technique that increases the flexibility of your Website.

You can find it challenging to catch up if your Website loads more slowly than that of your rival or if your code isn't as sophisticated. You must get knowledgeable about sophisticated SEO strategies or hire a technical SEO expert to analyze your competitors' websites and look for options that you may include within your strategy.

Construct your backlinks

You should have a list of potential websites you wish to create backlinks on after examining the link profiles of your competitors. It's only a matter of figuring out how to get your hyperlinks on those websites.

This is just another justification for using a spreadsheet to keep your notes organized. There won't always be a match between links and referring domains. Consequently, your notes could resemble these:

  • Resource page on Website A
  • Articles on Website B
  • An illustration on the Website C
  • A case study on Website D

Additionally, you should locate the appropriate contacts on each Website. After that, all you have to do is email them your pitch. It will be a relatively simple procedure for creating links from resource pages. By examining your competitors' link profiles, imagine you discovered that one of them had dozens of backlinks to a single website. Each link was utilized for a comparable purpose, such as a blog post statistic reference.

However, you discovered that the study was conducted a few years ago. You can contact that Website by sending an email that reads something like this:

Hey! I read "XYZ" on your site and thought it was fantastic. I found it to be informative. However, I found that a few of your figures are dated. I just finished a study with current findings. [link to your Website]

Feel free to use it as a reference because I believe it will enhance the value of your blog. My only request is that you cite my Website as the source and link to it.

It doesn't involve naming the opponents by name or requesting that the link be taken down, as you can see from the wording and tone of this message. That was merely implied. Depending on the content you're pitching, your messages will change. Additionally, it is feasible to appear on these websites without taking your rivals' links. Having said that, it's always a plus if you can get a link added when they're also getting one taken down.

Monitoring your competitor's backlink profile over time

Monitoring your competitors' backlink profiles over time can give you an edge in understanding their SEO strategy. To do this, you should use a link-building analysis tool to compare the link profiles of different domains. It's important to note that links may not be indexed immediately, so it is advisable to check periodically for new links and changes in your competitors' links. This will enable you to keep track of their progress and adjust your link-building techniques accordingly.

You should also be aware that a competitor may suddenly increase or decrease the backlinks on a website over a short period. Knowing such fluctuations can give you insight into their strategy, allowing you to respond quickly and effectively. Finally, by monitoring your competitors' backlinks, you can identify opportunities to acquire links from websites already linking to them. This is an effective way of building relationships with other sites and increasing your Website's authority.


You can use reverse engineering to create backlinks your competitors have successfully used if you have trouble outranking them. To make it simpler to identify your competition, you'll need to conduct keyword research before you can accomplish that. The connection profiles of your rivals can then be studied using the software. Simply use the research to create backlinks to the same websites. You could even replace one of your competitor's links with one of your own if you manage your cards well.

Examining and assessing the work done by your rivals can be a great approach to improving your upcoming SEO strategy. The best rapid wins come from original ideas, but you always need to keep an eye on the competition to ensure you're aware of what they're doing and that you're not falling behind.

We strongly advise incorporating this procedure into your link-building plan.