There's a strong lead generation campaign/strategy behind every successful business. Without it, you'll have a hard time growing your company. And in this digital age, building a high-performance lead-generating website should be your top priority.
A lead generation website is essential for any business that wants to succeed. Here's why:
- A lead generation website is a powerful marketing tool. It allows you to reach a large audience with your marketing message.
- A lead generation website can help you capture leads from potential customers interested in your products or services.
- A lead generation website can help you nurture leads and turn them into customers.
Do you want to build a lead generation website for your business? Check out this guide.
Start by creating a list of your website's goals
Before you start building a lead-generating website and generating leads, you must first know your goals for creating one. Your goals will help you determine the site's design, messaging, call-to-action (CTA), and offer.
Common goals for lead-generation sites include:
- Increasing brand awareness
- Collecting information from potential customers
- Converting website visitors into marketing qualified leads
- Nurturing leads to sales-ready prospects
Your goals should be specific, measurable, achievable, relevant, and time-bound (SMART). For example, a goal to increase brand awareness might be specific (traffic to the website), measurable (500 new visitors per month), achievable (with the suitable marketing campaigns), relevant (to the company's growth goals), and time-bound (within six months).
Additionally, your lead-generating website should align with your company's buyer persona. A buyer persona is a semi-fictional representation of your ideal customer based on market research and actual data about your existing customers. When you know your target customer, you can create a website that appeals to them.
Once you have your goals set, you can build your high-performance lead generation site.
Create a lead funnel page for specific offer
One important component of a high-performance lead-generating website is a lead funnel page. It’s a landing page that’s been designed specifically to turn visitors into leads.
There are a few key elements that every lead funnel page must have in order to be effective. But the most important is to align it with a specific offer. For example, if you’re running a webinar, the lead funnel page should focus on getting people to sign up for that webinar. The offer here is the webinar itself.
So, if the webinar is the offer, your lead funnel page should be focused on getting people to sign up for it. That means having a strong headline, clear copy, and a prominent call-to-action (CTA) that takes them to the sign-up page.
The headline of your lead funnel page might be something like, "Sign up for our free webinar and learn how to increase your website's conversion rate." The copy should be focused on the benefits of attending the webinar. What will they learn? How will it help them? And the CTA should be a simple button that says something like, "Sign Up Now."
Suppose you want to increase the conversion rate of your lead funnel page, test headlines, copy, and CTAs. Try different variations and see what works best. Also, make sure the page is mobile-friendly as more and more people are using their smartphones to browse the web.
Use engaging content, such as videos and infographics, to capture customers' attention
A study by Content Marketing Institute showed that websites with videos are 53% more likely to show up on the first page of Google search results. The same research found that articles with an image every 75-100 words got double the number of social media shares as articles with fewer images.
That said, it's essential to use images and videos on your lead-generating website. Since this site is designed to attract new customers and grow your business, you'll want to make sure that it's as visually appealing and engaging as possible.
To make your website more engaging, consider adding videos or infographics. These types of content can help break up any text-heavy sections and capture your customers' attention. Videos are also a great way to show off your products or services in action. And infographics can be used to simplify complex topics and make your website more visually appealing.
Both images and videos can be used to capture your customers' attention and help you rank higher in search results.
Place lead generation forms prominently on your website
A lead-generation website is incomplete without forms. Lead generation forms are one of the most important elements on your website because they are how you collect information from your visitors so that you can turn them into leads.
And posting forms prominently is paramount to increasing conversions because if people can't find your forms, they can't fill them out. There are a few key places to put lead generation forms on your website:
- The header is one of the most popular places to put a lead generation form because it is impossible to miss, and people will see it as soon as they land on your website.
- Another popular place to put lead generation forms is in the sidebar. Sidebars are helpful because they provide a consistent place for people to find your forms no matter what page they are on.
- You can also put lead generation forms beneath blog posts or other content on your website. It's a great way to increase conversions because you can target people who are already interested in what you have to say.
- Finally, you can put lead generation forms in pop-ups. Pop-ups can be effective because they are impossible to miss, and they capture people's attention.
Of course, ensure that your forms have fewer fields to fill out so that people are more likely to complete them. Just ask for the important information that you need to turn a visitor into a lead.
CTA – Place calls-to-action throughout your website , so visitors know what you want them to do
The best lead-generation websites generally have one primary goal: to get visitors to take action. There are many ways to encourage visitors to take action, but the most effective method is to use calls-to-action (CTAs). CTAs are essentially buttons or links that tell visitors what you want them to do next.
For example, if you’re a wedding photographer, your CTA might be something like “Book a Consultation” or “View Wedding Packages.” If you’re a real estate agent, your CTA might be “Search Properties” or “Request a Home Valuation.”
The key to using CTAs effectively is to make them visible and easy to find. They should be placed in strategic locations throughout your website, such as in the header, sidebar, footer, and after blog posts. And they should stand out from the rest of your content so that visitors can’t help but notice them.
Also, don’t be afraid to use multiple CTAs on a single page. Just make sure they’re all relevant to the content on that page and that they’re not competing with each other for attention.
Continuously improve your website's design and functionality to generate more leads
An outdated or poorly designed website does not translate to leads or sales. It translates to a loss of business. With that said, you shouldn't stop improving your website once it's launched. You should continuously work on making it better.
This way, you can ensure that your website is always up-to-date and able to generate leads. Here are a few ways you can improve your website:
- Keep your design fresh
- Simplify your navigation
- Improve your content
- Make it mobile friendly
- Use calls to action
- Test, test, test!
Keep in mind that your lead-generating website is a work in progress. It's not something you leave to set and forget. By continuously improving your website, only then can you generate more leads and sales.
Optimize your lead generation website for search engines
Of course, building a lead-generating website is for nothing if no one ever finds it. Zero visitors mean zero leads. You need targeted traffic to your site to generate leads, and the best way to do that is with SEO.
SEO, or search engine optimization, is the process of making your website more visible on search engine results pages (SERPs). The higher your site ranks in SERPs; the more likely people are to find it.
SEO is a complex and ever-changing field, but there are a few simple things you can do to improve your website's SEO and start generating more leads.
First, make sure your website is mobile-friendly. More and more people are using their phones and tablets to browse the internet, so if your site isn't optimized for mobile devices, you're missing out on a lot of potential leads.
Second, use relevant keywords throughout your website. Choose words and phrases that potential customers are likely to search for when looking for a business like yours.
Including these keywords in your website's content will help search engines match your site to those searches and bring targeted traffic to your site.
Finally, keep your content fresh and up-to-date. Search engines favor websites that are regularly updated with new, relevant content. One way to do this is to add a blog to your website and post new articles regularly.
And to ease the burden of optimizing your website for search engines, work with us. We are an SEO Marketing Agency, and we'll do the heavy lifting while you sit back and watch your leads (and your business) grow.
Measure and analyze the results of your lead generation websites
None of these tips will matter if you don't measure your results. You need to track your website's performance to see what's working and what's not.
Quality and number of leads is the most important metric to track. You'll want to keep an eye out on this conversion factor to see if the changes you're making to your website have the desired effect.
But leads aren't the only thing you should be measuring. You'll also want to track things like:
- Website traffic
- Bounce rate
- Pages per visit
- Average time on site
These metrics will give you a good idea of how people are interacting with your website. And by tracking these numbers over time, you can see if the changes you're making are having a positive or negative effect.
All of the tips we’ve covered in this article are essential to building a high-performance lead-generating website. But remember, it takes time and effort to see results. Keep tweaking your website until you find what works best for your audience, and be sure to track your progress so you can continue improving over time.