Easy steps: How to Migrate Your Business's Website from WordPress to Webflow

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You are updating plugins again. One of them just broke your contact form. Your developer is booked for 2 weeks. And somehow, a simple copy change on your homepage feels like a formal request to IT. 

Sound familiar?

WordPress powers about 43% of the web, but for small businesses, SaaS startups, and accounting firms trying to grow, that popularity comes with a cost: bloated plugin stacks, constant security patches, and a CMS that takes a PhD to keep running smoothly.

And here’s what the numbers say: According to Patchstack, the official CVE authority for WordPress, 7,966 new WordPress security vulnerabilities were reported in 2024, 96% of which originated from plugins instead of the WordPress core. That’s not the kind of platform you want to have holding your business’s front door open.

Webflow, on the other hand, is making a serious push. The number of active websites increased from around 320,600 in early 2024 to roughly 493,000 in April 2025, a 54% rise. Its revenue reached about $213 million in 2024 with 66% year-over-year growth.

Companies aren’t just making the switch because Webflow looks pretty. They’re changing because it actually works better for their teams, their marketing, and their bottom line.

Here’s a detailed walk-through of the exact steps to migrate from WordPress to Webflow, what to watch out for, and why working with a talented Webflow developer makes the whole thing a lot less painful.

Why Businesses Are Moving From WordPress To Webflow Right Now

Before you get into the "how," it's worth understanding the "why," because this isn't just a design Before diving into the “how”, it’s worth understanding the “why”, because this is not just a design trend.

A Forrester study commissioned by Webflow found that companies transitioning to no-code and low-code tools experienced a 332% return on investment, 94% faster development cycles, and average cost savings of $850,000 with a payback period of less than six months.

And companies are starting to see results. Rakuten Super Logistics migrated from WordPress to Webflow and saw a 12.7% increase in pageviews, a 27.9% decrease in bounce rate, and a 9.5% increase in new users.

Big Australian healthcare company Healius saved 3x in costs compared to its previous WordPress setup, completed the migration in 6 weeks, and increased its SEO health score by 55%. TechFlow Solutions transitioned its website to Webflow and saw a 40% performance boost. Their marketing team is now able to implement changes instantly without needing technical support,” said Sarah Chen, Marketing Director at TechFlow Solutions.

The appeal is obvious for SaaS companies, local businesses, and accounting firms in particular: you get a faster site, fewer moving parts, and a CMS your team can actually use without calling a developer for every little update.

What to Do Before You Start: The Pre-Migration Checklist

Don’t just start clicking. A little prep work now saves you a lot of headaches down the road.

Begin by auditing your existing site. Create an inventory of all pages, blog posts, landing pages, and forms on your WordPress site. You don’t want to discover two weeks after launch that you’re missing a key service page.

Back it all up. Export your WordPress database and download all media files to a local folder.  This is your net.

Locate your reputable pages. Use Google Search Console or a tool like Ahrefs to discover your best-ranking URLs. These are the pages you really can't go wrong with in the migration.

Document your current URL structure. You will need this when you create your 301 redirect map later on.

Select a full rebuild or a like-for-like migration. It’s also a great time to update your design if your WordPress site is out of date. If your design is ok, then a like-for-like migration has less cost and time.

How to Move Your WordPress Website to Webflow – Step-by-Step Instructions

Step 1: Transfer Your WordPress Content

 

Install the WP All Export plugin on your WordPress site. It allows you to export blog posts, pages, custom post types, and data from your CMS to a clean CSV file that you can then work with inside of Webflow.

Export in sections: posts, pages, and then custom forms like endorsements, typical cases, or members of the team.

Step 2: Register for Webflow and Build Your Project

Create a project on Webflow. Choose the plan that works for you:

  • CMS $23/month: Best Plan for Blogs and Content-Heavy Websites
  • Business Plan ($38/month): Best for high-traffic sites
  • Enterprise: For larger organizations with custom requirements

Select a starter template or create your own. If you’re redesigning, now is a good time to engage a Webflow developer to build a custom design system that grows with your business.

Step 3: Rebuilding Your CMS Collection

This is the biggest difference between WordPress and Webflow. WordPress employs “Custom Posts”. Webflow comes with “CMS Collections." They work similarly, but the structure has to be rebuilt manually.

Create a matching Collection for all your content types (blog posts, services, team members, and case studies) in Webflow. Define your areas: title, body text, featured image, classifications, slug, and any special fields your content needs.

Step 4: Bring in your content

Import the CSV files from your WP All Export into the correct Webflow CMS Collections. The importer for Webflow is simple, but be sure to double-check the field mapping. A mismatched field can mean a lot of manual cleanup down the line.

You’ll likely need to manually re-upload images via your media library or use a tool like Uploadcare or Whalesync to speed things up.

Step 5: Rebuild Your Pages and Design

Now for the actual construction. In this project, you will re-create your static pages (homepage, about, services, contact, and landing pages) using Webflow's visual builder, Designer.

This is where most DIY migrations also go wrong. Webflow is powerful, but there is a learning curve. But if your site has complex layouts, interactions, or custom integrations, this is where a Webflow developer can save you weeks of frustration and ensure your build is clean, fast, and client-editable.

Step 6: Set up 301 Redirects

This is the step most people miss and later regret.

Any URL on your old WordPress site that changes (and many will) will need a 301 redirect to the new URL. Your Google rankings and traffic will be safe with proper 301 redirects and SEO metadata preservation.

Create a redirect map in a spreadsheet with the old URL in column A, and the new URL in column B. Then add them all in Webflow under Site Settings > Redirects

Begin with your most trafficked and most authoritative pages.

Step 7: Set up SEO in Webflow

Webflow has great SEO features built in. Set on each page and CMS item:

  • Meta title and description customization
  • Open Graph image & tags
  • Canonical URL
  • Alt text on all images.
  • Clean URL slugs to match your old structure when possible

Webflow also generates a sitemap and clean HTML output automatically, which is a real benefit compared to WordPress, where you’re relying on plugins like Yoast to do the same thing.

8. QA, Test, and Launch

 Test everything before you throw the switch.

  • Click each internal link
  • Turn in each form and make sure it reaches the right person
  • View the site on mobile, tablet, and desktop
  • Run a Speed Test with Google PageSpeed Insights
  • Check tracking Google Analytics 4, Google Tag Manager, and any ad pixels
     

Most WordPress to Webflow migrations are done in 4-9 weeks, depending on scope, content complexity, and internal response time. The simpler and more prepared you are, the faster it goes.

Once you've done your QA, update your DNS settings to point to Webflow hosting, which is powered by AWS infrastructure and the Fastly CDN for fast performance worldwide.

Why You Shouldn't DIY This Alone

Look, once you get going, Webflow is actually more user-friendly than WordPress. But the actual migration process has many moving parts: content export, CMS architecture, 301 redirects, SEO preservation, DNS transfer, and QA.

Companies using Webflow cut page deployment time from weeks to 2-3 days, eliminated plugin dependencies, and achieved sub-3-second load times at scale.

You have to be a professional to get those kinds of results consistently. A professional webflow developer has a repeatable process, catches the things you’d miss, and sets your site up so your team can actually use it without help after launch.

Here at Progeektech, we’ve helped SaaS companies, accounting firms, and local businesses move off WordPress to Webflow sites that perform better, load faster, and are easier to manage. We don't just hand over a finished site and leave. We build systems that work for your marketing and your team, for the long term.

FAQ: Migration from WordPress to Webflow

Q: Will I lose my SEO rankings when I move from WordPress to Webflow?

If you do it correctly: No. The biggest SEO risk is broken URLs and missing redirects. Use 301 redirects for changed URLs, keep your meta titles and descriptions, and keep your internal link structure. In fact, many businesses see SEO gains post-migration when done correctly, due to Webflow’s faster load times and cleaner code.

Q: How long does it take to migrate WordPress to Webflow?

That depends on the size and complex nature of your website. A small blog, a plain site of 10-20 pages, can be performed in 3-4 weeks. For more complex sites with 50+ pages, several CMS collections, and custom interfaces, the average project time is 6-9 weeks. We bring on a webflow developer to keep things moving along.


Q: Do I need to know how to code for Webflow?

No. That's one of the biggest reasons companies change. With Webflow’s visual designer, your marketing team can update copy, add pages, and publish blog posts without touching code. For custom functionality, a Webflow developer can add custom code where needed, but the day-to-day management is really no-code.

Q: How much does it cost to switch from WordPress to Webflow?

It varies a lot. Webflow pricing starts at $14/month for basic websites and $38/month for business plans. The cost of a migration project depends on the number of pages, the complexity of the CMS, and whether you’re redesigning as well. One simple migration could cost a few thousand dollars. A full redesign and migration for a 50-page site with multiple CMS collections will cost more. Get a clear scope from a Webflow developer before you make any promises.

Conclusion: It Could Be The End Of Your WordPress Days

Okay, if you’ve been kicking your feet because you think this move is risky or complicated. Migration is a real project. But there’s risk in sticking with a platform with nearly 8,000 security vulnerabilities per year, a governance crisis, and a plugin ecosystem that will break your site on a Tuesday morning.

Companies that win online today are the ones with fast, clean, easy-to-manage websites that their marketing teams can actually use. Webflow provides you with that.

You don’t need to do this on your own. We at Progeektech are the best at this kind of work, helping SaaS companies, accounting firms, and small businesses move to Webflow with no loss of rankings or sleep. 

Ready to leave WordPress behind for good? Book a free strategy session with our team at progeektech.com, and we'll map out your migration plan together.

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