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Intro
In a city with hundreds of therapists, being excellent is not enough. If you do not show up when someone in San Francisco searches for help, they never find you. They find someone else.
That was Dr. Cammy Froude's problem. She is a licensed marriage and family therapist, EMDR-certified, and Gottman-trained, one of the most qualified couples trauma specialists in the city. And she was nearly invisible on Google.
Today she ranks number one across the San Francisco map for couples trauma therapy. Here is how we got there.
Objectives
We set three goals before touching a single page:
- Rebuild her website into a clear, credible home for her practice.
- Sharpen her positioning so she owned a specific niche instead of blending into "therapist."
- Win Local SEO for the exact searches her ideal clients type when they need help.
The Challenge
Dr. Cammy came to me after months of work with other agencies and freelancers that did not move the needle.
The deeper problem was not the old site. It was that she looked like everyone else. In a market this crowded, "San Francisco therapist" is a fight you cannot win. Her real strength, couples and trauma work using EMDR and the Gottman method, was buried instead of front and center.
So the pain compounded. Great training, real results with clients, and none of it visible to the people searching for exactly what she offered. Every day she stayed invisible, a couple in crisis booked with a competitor who simply showed up first.
WEBSITE BEFORE
The Process
I started with positioning, not pixels. We studied who she helps best and what those people search for, then built her entire presence around a clear niche: couples trauma therapy in San Francisco, EMDR and Gottman-informed.
From there I rebuilt her site from the ground up in Webflow. Clean, calm design that matches the feeling of her work, a structure built for both people and search engines, and a Webflow CMS so she can publish content herself without a developer. We migrated her existing content without losing pages, fixed the technical SEO holding her back, and optimized every priority page around the terms that matter.
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The solution
The redesign and the Local SEO worked together as one system:
- Positioning. Every page speaks to couples and trauma, not generic therapy, so Google and visitors both know exactly what she does.
- A site built to rank and convert. Fast, mobile-first, clear calls to action, and content targeting real search demand.
- Local SEO and Google Business Profile. Optimized profile, consistent listings, and content that earns first-page rankings across the San Francisco map.
- Ongoing content. Blog posts on the Gottman method, trauma-informed couples therapy, and EMDR that pull in high-intent search traffic.
The new website has significantly succeeded, increasing customer engagement and improving brand recognition. We are proud to have worked with Dr. Cammy and helped them reach her goal of becoming a successful trauma therapist. We look forward to continuing our partnership as they expand into new markets.
The Results
Dr. Cammy went from invisible to dominant for the searches that matter most.
Local map dominance
- #1 average position across San Francisco for "couples trauma therapist San Francisco," ranking #1 in all 81 grid points and ahead of 43 competing practices.
- #2 average position for "family trauma therapist," present in all 25 grid points, ahead of 83 practices.
Search rankings
- Top 3 on Google for more than 150 search queries, and top 10 for nearly 300.
- Position #1 to #3 for her core high-intent terms, including "therapist," "trauma therapist near me," "therapist san francisco," and "best therapists in san francisco."
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Visibility and traffic
- Over 260,000 search impressions and 3,200+ clicks to her site.
- 4,708 Google Business Profile views, and her profile surfaced in 487 searches, led by "therapist," "emdr therapy," and "therapist near me."
- A 4.8-star profile with 20+ reviews reinforcing every ranking.
From lost in a crowded market to the first name San Francisco sees when couples search for trauma therapy.
Final Website: AFTER
Website Ranking screenshot
In Dr. Cammy's words
"Best team to work with for website development and SEO. Super fast turnaround, great attention to detail, patient, and good natured. I love the focus on hard data to support website and strategy changes for client acquisition." Dr. Cammy Froude, Licensed Marriage and Family Therapist
Conclusion
If you are great at what you do but invisible where it counts, that is a positioning and visibility problem, and it is fixable. Book a free discovery call and I will show you exactly where you stand in your market.→ Schedule your FREE discovery