Creating an SEO strategy for your small business is an important part of marketing. You need to spend time to figure out what you want to do and how SEO is going to make your business approachable by the target audience. Most people are now searching things online by using keywords which are totally organic. Now, if you don’t take advantage of such valuable information, how else are you going to flourish your business? Even if you think that your business is quite good, it won’t survive the online marketing trends in 2021 without proper SEO. For SEO, you need time, research and investment. The first options are easy, but the investment part gets a little difficult because lately financials are problematic for small businesses. But SEO doesn’t cost much. Small businesses can take advantage of their small horizon and adopt many tools to make SEO strategies for their business.
Local SEO allows your local business to be seen by more people by generating more traffic. It helps you create a user-friendly website that offers valuable content and smooth navigation on your website. Here, we will be discussing 6 ways to improve your small business SEO in 2021, so have a detailed look:
1. Start a blog:
If you want your small business to grow organically, you should try adding some blogs to your website. It has been proved that blogs can increase traffic by 97 % on your website. The reason behind it is that when you add a blog to your website, it like updating your website on daily basis. You are adding content on a daily basis which makes your website pretty functional in Google’s algorithm. Plus, in a blog, you add backlinks, keywords, and unique content which can help you rank high in just a few days. The traffic coming to your website will be organic in this way. The search engine indexers will also recognize your website as one that builds over time with valuable content.
As for a pro tip, keep your blog posts relevant to your website niche and develop content around it. This will allow you to use backlinks to your products.
2. Optimize for mobile devices
An important aspect of SEO is to optimize your google my business and website for mobile devices. Since our search engine is Google, it uses two basic versions. One is for desktops and laptops and the other one allows web pages to open on mobile devices. Now, both layouts are different and accumulate both audiences with ease. Mobile users are increasing every single day, so you are going to lose your business if your website doesn’t optimize according to the mobile phone screen.
For small businesses, we recommend using Google’s tools that allow free access to analyze your website optimization on desktop and on a mobile phone. It’s not just the layout but there are concerns about the loading speed and changing the size of the media that will be displayed in both versions.
3. Create a sitemap
Creating a sitemap will make search engines work in a better way. Depending on which tools you use for the website, you can use plugins to create a sitemap. This plugin will allow the user to steer clear of errors, especially for the large websites. Let’s say for WordPress websites, Yoast SEO is a popular plugin. It generates the sitemap automatically and keeps the website up to date.
For sitemaps, there are plenty of free tools available. There are options for XML sitemaps. Once your sitemap is complete, submit it to Google via search console and add it to your site’s root folder.
4. Pay attention to metadata
There are many things that can affect your SEO, one of them is metadata. Now, we all know that keywords are crucial to SEO but what if we keep using these keywords in titles, descriptions, URLs, and an image description. If you optimize all things on your website with keywords, there are chances that your website will rank among the top search results and bring you website traffic for more organic traffic.
Also, a short meta description, no more than 160 characters can provide a quick summary of a page’s content or niche of your business. The titles and URLs allow search engines to understand the page’s topic.
5. Clean the clutter
If you have a business website for some time now you might want to fix the broken links. If they can’t be fixed, try omitting them and add new ones that are functional. If you don’t fix your broken links, the SERP will downgrade your content. Also, having old web pages where links don’t work and there hasn’t been any activity can make a bad impact on the whole website. Even if you don’t want to change a lot of stuff, do some tweaks here and there to keep your website updated.
6. Take advantage of free tools
Being a small business owner, many entrepreneurs have less budget and buying subscriptions for SEO auditing is an expensive thing for them. but you don’t need to worry as there are some free or cheap SEO tools available that can check the SEO for small businesses. There are options for SEMrush, GrowthBar, and PageSpeed Insights. All three of them are really popular among people. They can give an honest opinion on what needs to change vs. what is working.
How many people don’t think that these free sites have any credibility, but it is not the truth. They may not be as accurate as the paid ones, but they sure give 50-60% accurate results.
There are definitely more things to be discussed but for SEO, follow these tips. These tips can really boost your sales even if you are facing immense competition from established brands. Take advantage of what you have, and you can do under your circumstances. Just make sure to do a real effort and soon you will have a successful business.