There are a total of 1.5 billion websites on the internet today. That's a lot of websites. Because of this, you have an intense amount of competition for attention, which could result in low sales for your business.
However, the tight competition in the online marketplace isn't the only reason why your website might not be making sales. Many factors may lead to non-converting websites.
That's why many business owners ask these questions: Why isn't my website making sales? What could be the possible reasons? Where did I go wrong?
For a little help, here are eleven ways how to make your website more profitable.
Include your unique value proposition.
It's possible that your product and services, as well as your content, are worth it. But you're just not showcasing it in the right way. You might be screaming from the rooftop, but if your audience can't hear you or doesn't care, it's all for naught.
You need to focus on your unique value proposition (UVP). What makes you different? Why should people buy from you instead of somebody else? What are the benefits of using your product or service over others?
If you can answer these questions and communicate them effectively, you'll be well on your way to turning browsers into buyers. Your UVP is what will set you apart from your competition and make customers want to do business with you.
It's important to highlight this in the first 10 seconds or landing on your website and the core message throughout your website, marketing materials, and sales conversations. Make sure that everybody who comes in contact with your brand knows what makes you special and why they should buy from you.
For example, Apple. What do they stand for? They're a company that focuses on design and user experience. Their products are intuitive and easy to use, which is why they've been so successful. People buy Apple products because they know that they'll be able to use them without any trouble.
Your UVP doesn't have to be as flashy as Apple's, but it should communicate what makes you different and why people should choose you over your competitors. If you can do this effectively, you'll see an increase in sales and more customers coming your way.
Pick the right audience.
Before creating or defining a content strategy, your first step should be to pick the right audience. Who are you trying to reach? Do they know about your website? If not, how can you reach them?
The easiest way to do know your target audience is by looking at the demographics and psychographics of your existing customers. For example, if you're a real estate agent, one set of target audiences could be young professionals who are buying their first home (demographic) and who want a beautiful home at a good price (psychographic).
Or, if you're a local pizza shop owner, your target audience could be families in the area with young children (demographic) and who are looking for convenient ways to spend family time together (psychographic).
Then, once you have an idea of who your customers are, think about how they would find out about your business. Do they use the internet? What kind of websites do they visit? Do they read newspapers or magazines? Are they active on social media?
You can answer some of these questions through surveys, polls, and interviews. If you have a list of existing customers' email addresses, survey them to get a better idea of who they are. You can also send out social media polls or simply ask your customers questions when they come into the store.
When you know your audience, it's much easier to create the right content that they will read, share and engage with.
Optimize your website for mobile use.
About 54% of the Internet traffic in the world comes from mobile devices, according to statista. That's a huge figure, and this means that if your website is not optimized for mobile use, you are losing 50% of the potential visits.
An unresponsive website can cost you money in many ways:
- An unresponsive website can hurt your SEO ranking. Google now uses mobile-friendliness as a ranking factor, so if your website is not optimized for mobile devices, you will rank lower in search results.
- An unresponsive website can be frustrating for users and may cause them to leave your site. It means lost conversions and lost revenue.
- An unresponsive website can also lead to increased development and design costs. If your website is not responsive, you will need to create a separate mobile version, which will cost time and money.
That's why you need to optimize your website for mobile use. By implementing a responsive design, you can make sure that all users have a good experience, regardless of the device they are using.
If you're not sure if your site is optimized for mobile devices or not, try this tool from Google: search.google.com/test/mobile-friendly. It will tell you whether your website is mobile-friendly or not. If it's not, don't worry – we can help you make the necessary changes.
Boost your website speed.
Today, Internet users expect websites to load in less than two seconds. If a website takes longer to load, they will leave the site and move on to a different one. Slow loading pages are not only frustrating for visitors, but also hurt your Google ranking as well as conversions, costing you money.
That's why improving the speed of your website, even for just one second, can make a big difference. Here are some ways to boost your website speed:
- Use a content delivery network (CDN)
- Optimize images
- Enable compression
- Reduce the number of redirects
- Avoid plugins
- Choose a fast web host
Or you can invest in a website accelerator or page speed optimization services. Talk to us today about how we can improve your website speed!
Make your website Search Engine Optimization-friendly.
Did you know about 75% of businesses are investing in SEO to optimize their websites? With this massive figure, you bet there's a good reason why this digital marketing strategy should be on your business' list of priorities.
SEO or search engine optimization helps your website rank higher in Google search engine results pages (SERPs), improving online visibility. The more people can find your website and business, the better it is for you.
So, if your business doesn't use SEO, or you're not making any SEO efforts, you're missing out on many potential customers. How do you go about it? Optimizing your website for SEO isn't an overnight job. It takes time and effort, but it's definitely worth it in the end.
It is an ongoing process. That's why you need to commit to it and make it part of your business strategies. You can expect to deal with the following tasks:
- Researching and understanding which keywords to target.
- Optimizing your website's images, header tags, meta descriptions, title tags, etc.
- Building links back to your website from other websites.
- Creating high-quality content that people will want to share and link to.
- Monitoring your website's search engine rankings and analytics data.
These are just some of the many tasks involved in optimizing a website for SEO. It can be daunting, but with the right tools and resources, you can do it! If you're not sure where to start or need help with any of these tasks, don't hesitate to reach out to one of our SEO specialists in Los Angeles. Our SEO firm, we'll be more than happy to assist you, whether it's technical SEO or on-page SEO.
Create engaging content.
The quality of your content is one of the deciding factors visitors consider whether to stay or jump to another blog. So, how can you make sure you're writing something relevant and engaging?
One way to keep your content fresh is to write about topics that are currently trending. Do some keyword research to find out what topics are popular. You can use tools like Google Trends and BuzzSumo to help you find the right topics.
You can also take a contrarian view to popular topics and offer a new perspective. For example, if everyone's writing about how to stop procrastinating, you can write a post on when it's actually good to procrastinate.
What's more, you can find ways to make your content interactive and visually appealing, like using videos and photos to break the monotony of text—or incorporating interesting infographics in your posts.
This way, you'll ensure that your content is both valuable and enjoyable for your readers. And keep them coming back for more!
Another critical factor in creating engaging content is writing with a purpose. Make sure that you're giving your readers value and not just writing for the sake of having something to post on your blog.
Write about things that will actually help them. Answer questions that your readers may have and provide solutions to their problems.
Have a clear and compelling call-to-action for each blog post. Doing so will help your readers see what action you want them to take after reading your posts. And it gives them a sense of direction as well.
A useful way to know if the content on your blog is engaging is by checking site analytics like bounce rate, average time on page, and the number of pages viewed. These metrics will give you an idea of whether people are actually reading your content and how long they're staying on your site.
If you see that the numbers aren't where you want them to be, then it's time to rethink your content marketing strategy. Maybe it's time to start producing more visual content or interactive posts.
Whatever you do, make sure that you're always putting your readers first and giving them the best possible experience. They're the ones who will keep coming back for more!
Offer social proof.
Testimonials, customer reviews, and other indications of your authority and value are powerful tools to attract potential customers. When you can show that your product or service is backed by happy customers, it helps to build trust and encourage potential buyers to take the next step.
A sati0or any business, so seek out opportunities to showcase these real-life examples of happy people who are pleased with your products or services.
Make sure to showcase your best reviews on your website, in marketing materials, and on your social media profiles. This positive feedback will help convince new prospects that you're worth their time and money.
Also, it would help if you included your list of industry affiliations or accreditations on your website. These associations demonstrate that you're trustworthy, and they also help potential customers feel more comfortable doing business with you.
When people see these affiliations on your site, it gives them a sense of security in knowing that you have met the standards set by these organizations or groups to be accepted into their industry circles.
You should also think about how having a robust social media marketing presence can increase your credibility. Social media is an excellent place for people to communicate and share information, which makes it the perfect channel to build trust with potential buyers.
Having an active social media profile that showcases positive customer interactions will help you attract more customers and convince them that you're a credible business.
Have a compelling website design.
Here's the thing: People want to buy from trustworthy-looking businesses. And it just so happens that a professionally designed website is the easiest way to build trust with your target audience.
Your website design is the first impression potential customers will have of your business. So it's important to make sure that the first impression is a good one! A professional website design can give your business an edge over the competition.
It shows that you're serious about your business and that you care about the details. Plus, a well-designed website is more user-friendly and easy to navigate. Here are some tips for designing an effective and memorable website:
- Use a professional web design and SEO company. Don't try to create your website yourself - it's worth the investment to have a professional do it for you.
- Keep it simple. People shouldn't have to spend too much time trying to figure out how to use your website.
- Make sure it's responsive. Your website should look good and function well on all devices, from desktop computers to smartphones.
- Create a strong branding strategy. Your website design should be consistent with your company's branding, including colors and fonts.
- Think about your target audience. What kind of people are you trying to attract? Tailor your website design accordingly.
A well-designed website can make a big difference in the success of your business. So don't take this step lightly - invest in a professional web design company and create a website that will impress potential customers and help your business grow.
Strategically place calls to action.
Call-to-action (CTAs) are the buttons or links that lead to your product detail pages, landing pages, and other valuable places on your website. They're one of the most important elements in all of your marketing materials because they tell subscribers exactly what to do after reading them.
In a nutshell, they provide users with clear direction on what to do next, whether that's subscribing to a mailing list, downloading an ebook, or making a purchase. But don't just place them willy-nilly; strategically place them throughout your content for maximum impact.
Here are a few tips on how to do just that:
- Place them at the beginning and end of your email newsletter or blog post. It is where people are most likely to take action, so make sure your CTA buttons are front and center.
- Place them in the middle of your content. If you have a long email newsletter, place CTA buttons throughout so that readers don't lose interest or forget to take action by the time they read all the way through it. And if you have an even longer blog post — say, over 300 words — consider putting one call-to-action button at each subheader (if applicable).
- Put them in multiple places on your website so people can easily find them no matter where they are on your site; this includes placing CTAs above and below product descriptions as well as on their own pages (like landing pages).
By doing these things, you can increase your chances of getting subscribers, leads, and customers.
Make your conversion process fast and seamless.
If your conversion process sucks, your readers are less likely to convert. People will bail at the first sign of friction. It's because of this that you need to make sure your conversion process is as smooth and fast as possible.
Only ask for the information you need. If you're asking for too much, people will get turned off. Asking for only the necessary information will keep the conversion process speedy.
Provide immediate value. People are more likely to convert if they're getting something valuable in exchange. One comment strategy is to use a marketing funnel, this is a series of emails or webpages that you send your subscribers to in order to convert them into customers.
This is a great way to nurture your leads and increase conversions because you're providing value at every step of the process.
There are three different types of funnels:
— Lead funnel
— Sales funnel
— Marketing funnel
A lead funnel is a series of emails or webpages that you send your subscribers to in order to convert them into customers.
The idea behind it is that you provide value up front (in the form of an ebook, for example) and then gradually introduce them to your product or service until they're ready to buy.
A sales funnel is a bit more direct than a lead funnel.
It's designed to get people from interested in your product or service to buying it as quickly as possible.
A marketing funnel is similar to a sales funnel, but it's more broad.
It's designed to introduce people to your company and get them interested in what you have to offer without pushing them to buy anything right away.
All three types of funnels are effective at converting leads into customers, it just depends on which one is the best fit for your business.
The lead funnel is designed to capture leads and turn them into customers. The sales funnel is designed to turn customers into buyers. And the marketing funnel is designed to attract new customers and convert them into buyers.
Don't hide costs or fees. If there are any hidden costs, extra fees, or anything like that involved with the conversion, people will be turned off and run away as quickly as they can. Be upfront about all costs and make sure they're reasonable.
Make the process easy. If it's difficult to convert, people will give up. Make sure your conversion process is as straightforward as possible.
Test everything! Always test your conversion process before going live with it. This way, you'll be able to catch any potential errors and fix them before they cause any problems.
Build inbound links.
Inbound links are essential for SEO because they help to improve a website's authority and credibility. The more credible and authoritative your site is, the easier it will be for search engines to categorize and rank your website.
In return, many people will link back to your website as a source of information, which will help improve your site's search engine ranking even more. The better chances of making your site profitable.
There are many ways to build inbound links, including:
- Publishing high-quality content on your website that other people will want to link to
- Participating in online and offline discussions about your industry or niche and linking to your website when appropriate
- Guest blogging on popular websites in your industry or niche
There are many more ways to build inbound links, but these are the most common and effective.
So there you have it, eleven steps to a more profitable website. If you've been struggling to make your site work for your business, start with these tips and see how they can help increase organic traffic and conversions. And if you need further assistance or want someone else to take care of all this for you, contact us.
We are an SEO Marketing Agency that specializes in making websites profitable. We have a team of SEO professionals who can help you increase website traffic and conversions, as well as improve your site's search engine ranking. So, if you're looking for the best SEO companies, an SEO agency, or an SEO specialist, contact us today to learn more about the SEO services, SEO tactics, and search marketing we provide!