In a perfect world, conversions would flow like fresh spring water. But in real life, you need to guide your visitors toward a single call to action with a combination of persuasive design and psychological triggers.
If your Web site gets great traffic but no sales or sign-ups to back it up, it's time to take a good, hard look at it. Chances are, your site is scaring off customers. Follow these tips to make your Web site more friendly to customers and encourage better conversion rates.
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