When you’re looking to build a strong business or organization, a solid logo and branding design is a must. A well-designed logo can can create loyal followers through simplicity and memorability. Be aware that a logo is the visual representation of a company or brand’s values, beliefs and functions. When designing one, you need to make sure it will represent the business the right way.
Investing in a good logo design can pay huge dividends over time, and with your new brand being used on your website, email, social media and on print materials such as business cards and letterheads, it’s important to look your best right from the start.
This type of logo represents the company in a simple but bold manner. In most cases, the image is abstract and stylized to give visual interest. Most companies that use this type of logo will have a very simple main logo, but may choose to create additional alternative versions that appear a little more flashy.
The human mind can easily remember a simple form much easier than a complex one. It’s best to use a simple symbol or icon if you plan on building a large business. You probably recognize symbol logos like Apple, Shell and Mercedes-Benz
These are uniquely styled text logos that spell out the company or brand name. Many times, custom fonts are created specifically for brands to use across all their marketing and branding collateral. Some examples include Facebook, Google, Disney and Sony.
Lettermarks are exclusively typographic. They use a symbol representing the company through the use of its initials or the brands first letter.
Many companies choose to use this type of logo because their initials can better graphically illustrate the company better than the full name (name is too long), the name is hard to pronounce, or it’s just not distinct enough to carry its own weight. Some companies and organizations that use lettermarks include Hewlett-Packard, Intel, NBC and General Electric.
These logos combine a wordmark and a symbol or icon to give the flexibility for the use of either or both elements across a variety of applications.
A well-designed combination mark looks just as good with the elements separate as it does with them together. You might recognize some combo marks like Hawaiian Airlines, Adidas and Sprint.
An emblem logo encases the company name within the design. Some examples include Starbucks, UPS and Harley-Davidson Motorcycles.
When it comes to designing a logo for your business, less is more. The biggest and most recognisable brands in the world are often the simplest. Hugely successful multinational companies like Nike, McDonalds and IBM are all examples of where keeping it simple and using strong colour work
In the age of entrepreneurship and side hustles, making a top-quality logo should be easy, fun, fast, and affordable. You know your business best, and you have the vision for where it’s headed. We have creativity, committed to quality and Visual Message design logos you’ll love while giving you more control over the entire branding process.
We use more premium fonts, icons, and graphics than any other logo Designer out there. And our AI technology is constantly learning which design “ingredients” work well together, meaning you can get revisions and new ideas instantly. Use our preview function to see how logo options look on business cards, t-shirts, posters, and more.
What’s in the top left corner of almost every website? Yep, it’s a logo. Even if you’re launching a basic landing page or printing your first run of business cards, a well-designed logo puts a professional stamp on what you’re doing and lays the foundation for all your future branding efforts.
Starting a new business or project involves figuring a lot of things out as you go. The good news? After designing a logo, you’re one huge step closer to getting your idea off the ground and into the world. We can’t wait to see what you do next!
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